#744FBB

Closest named color: Iris (#6258C4). oklch(52.2% 0.163 296), rgb(116, 79, 187).

Aa

White text reads best on this color (5.86:1).

About this color

#744FBB is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.163 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.036 away. White text reads best on it, at 5.86:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.163)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.57:1
White text5.86:1

Values

HEX#744FBB
RGBrgb(116, 79, 187)
HSLhsl(261, 44%, 52%)
OKLCHoklch(52.2% 0.163 296)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744FBB 5.86:1 AA Lc -84.3 Fine for body text
Black text on #744FBB 3.57:1 AA large text Lc 25.1 Dividers and decoration only
#744FBB text on white 5.86:1 AA Lc 79.0 Fine for body text
#744FBB text on black 3.57:1 AA large text Lc -22.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #EBE7F8

    oklch(93.6% 0.023 296.7)

  3. Step 200

    200

    #DBD4F4

    oklch(88.5% 0.044 295.5)

  4. Step 300

    300

    #C5B7EF

    oklch(81% 0.079 296)

  5. Step 400

    400

    #A88FE6

    oklch(70.7% 0.127 296.2)

  6. Step 500

    500

    #9471DF

    oklch(63.2% 0.162 296.1)

  7. Step 600

    600

    #7F56CC

    oklch(55.6% 0.176 296.2)

  8. Step 700

    700 (this color)

    #744FBB

    oklch(52.2% 0.163 296)

  9. Step 800

    800

    #573A8F

    oklch(42.7% 0.135 295.9)

  10. Step 900

    900

    #483372

    oklch(37.8% 0.105 296.4)

  11. Step 950

    950

    #2A1E43

    oklch(27% 0.067 296.6)

Export this scale for Tailwind in the Tailwind colors tool

#744FBB with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#1465BF0.113
Deuteranopia (no green cones)#2563B90.105
Tritanopia (no blue cones)#63667D0.129
Achromatopsia (no color)#6565650.164

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744FBB

    #744FBB

    oklch(52.2% 0.163 296)

  • #677100

    #677100

    oklch(52.2% 0.119 115.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744FBB

    #744FBB

    oklch(52.2% 0.163 296)

  • #3D61C6

    #3D61C6

    oklch(52.2% 0.163 266.1)

  • #97409B

    #97409B

    oklch(52.2% 0.163 325.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744FBB

    #744FBB

    oklch(52.2% 0.163 296)

  • #856400

    #856400

    oklch(52.2% 0.107 85.9)

  • #008027

    #008027

    oklch(52.2% 0.159 146.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744FBB

    #744FBB

    oklch(52.2% 0.163 296)

  • #9F5200

    #9F5200

    oklch(52.2% 0.128 56.1)

  • #007B67

    #007B67

    oklch(52.1% 0.097 176)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744FBB

    #744FBB

    oklch(52.2% 0.163 296)

  • #B53633

    #B53633

    oklch(52.2% 0.164 26)

  • #677100

    #677100

    oklch(52.2% 0.119 115.7)

  • #007883

    #007883

    oklch(52.3% 0.089 206)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744FBB, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744FBB in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.