#744FB3

Closest named color: Iris (#6258C4). oklch(51.6% 0.153 297.9), rgb(116, 79, 179).

Aa

White text reads best on this color (5.97:1).

About this color

#744FB3 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.153 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.042 away. White text reads best on it, at 5.97:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.153)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.51:1
White text5.97:1

Values

HEX#744FB3
RGBrgb(116, 79, 179)
HSLhsl(262, 40%, 51%)
OKLCHoklch(51.6% 0.153 297.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744FB3 5.97:1 AA Lc -84.8 Fine for body text
Black text on #744FB3 3.51:1 AA large text Lc 24.5 Dividers and decoration only
#744FB3 text on white 5.97:1 AA Lc 79.6 Fine for body text
#744FB3 text on black 3.51:1 AA large text Lc -22.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #EBE7F7

    oklch(93.6% 0.022 297.4)

  3. Step 200

    200

    #DCD4F2

    oklch(88.6% 0.042 297.7)

  4. Step 300

    300

    #C6B7EB

    oklch(80.9% 0.074 297.9)

  5. Step 400

    400

    #AA90E1

    oklch(70.8% 0.119 298.1)

  6. Step 500

    500

    #9572D8

    oklch(63% 0.151 297.7)

  7. Step 600

    600

    #8158C6

    oklch(55.7% 0.165 298)

  8. Step 700

    700 (this color)

    #744FB3

    oklch(51.6% 0.153 297.9)

  9. Step 800

    800

    #583B8A

    oklch(42.6% 0.127 297.7)

  10. Step 900

    900

    #49346F

    oklch(37.9% 0.099 297.9)

  11. Step 950

    950

    #2A1F41

    oklch(27% 0.062 297)

Export this scale for Tailwind in the Tailwind colors tool

#744FB3 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2364B60.107
Deuteranopia (no green cones)#2F62B10.099
Tritanopia (no blue cones)#6663790.119
Achromatopsia (no color)#6363630.154

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744FB3

    #744FB3

    oklch(51.6% 0.153 297.9)

  • #627000

    #627000

    oklch(51.5% 0.12 118)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744FB3

    #744FB3

    oklch(51.6% 0.153 297.9)

  • #425FBF

    #425FBF

    oklch(51.5% 0.154 268)

  • #954194

    #954194

    oklch(51.7% 0.154 328)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744FB3

    #744FB3

    oklch(51.6% 0.153 297.9)

  • #816300

    #816300

    oklch(51.6% 0.105 87.8)

  • #007E2F

    #007E2F

    oklch(51.7% 0.151 147.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744FB3

    #744FB3

    oklch(51.6% 0.153 297.9)

  • #9B5200

    #9B5200

    oklch(51.6% 0.124 57.7)

  • #007968

    #007968

    oklch(51.6% 0.095 178.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744FB3

    #744FB3

    oklch(51.6% 0.153 297.9)

  • #AF3A32

    #AF3A32

    oklch(51.6% 0.154 27.7)

  • #627000

    #627000

    oklch(51.5% 0.12 118)

  • #007682

    #007682

    oklch(51.7% 0.089 207.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744FB3, closest first.

No curated palette has a color within ΔE 0.04 of #744FB3.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744FB3 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.