#744F98
Closest named color: Light Eggplant (#894585). oklch(50% 0.118 306), rgb(116, 79, 152).
Aa
White text reads best on this color (6.33:1).
About this color
#744F98 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.118 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 6.33:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.118) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.31:1 |
| White text | 6.33:1 |
Values
| HEX | #744F98 |
| RGB | rgb(116, 79, 152) |
| HSL | hsl(270, 32%, 45%) |
| OKLCH | oklch(50% 0.118 306) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744F98 | 6.33:1 | AA | Lc -86.5 | Fine for body text |
| Black text on #744F98 | 3.31:1 | AA large text | Lc 22.7 | Dividers and decoration only |
| #744F98 text on white | 6.33:1 | AA | Lc 81.3 | Fine for body text |
| #744F98 text on black | 3.31:1 | AA large text | Lc -20.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#ECE7F3
oklch(93.5% 0.017 304.8)
-
Step 200
200
#DED4EA
oklch(88.5% 0.032 306.2)
-
Step 300
300
#CAB8DF
oklch(81% 0.057 306)
-
Step 400
400
#AF92CE
oklch(70.8% 0.091 306.3)
-
Step 500
500
#9B76C1
oklch(63.1% 0.116 306)
-
Step 600
600
#865DAE
oklch(55.6% 0.128 306)
-
Step 700
700 (this color)
#744F98
oklch(50% 0.118 306)
-
Step 800
800
#5C3F79
oklch(42.6% 0.098 305.7)
-
Step 900
900
#4C3662
oklch(37.8% 0.077 306.1)
-
Step 950
950
#2C2039
oklch(27% 0.048 305.5)
#744F98 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C5E9B | 0.087 |
| Deuteranopia (no green cones) | #456096 | 0.081 |
| Tritanopia (no blue cones) | #6E5B6C | 0.087 |
| Achromatopsia (no color) | #606060 | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744F98
#744F98
oklch(50% 0.118 306)
- #526E13
#526E13
oklch(49.8% 0.118 126)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744F98, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Muted Purple #805B87 ΔE 0.053
- Dusty Purple #825F87 ΔE 0.063
- Dull Purple #84597E ΔE 0.064
- Twilight #4E518B ΔE 0.067
- Dark Lavender #856798 ΔE 0.073
- Rebecca Purple #663399 ΔE 0.073
- Deep Lavender #8D5EB7 ΔE 0.073
Use #744F98 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.