#744F91
Closest named color: Light Eggplant (#894585). oklch(49.6% 0.109 308.8), rgb(116, 79, 145).
Aa
White text reads best on this color (6.42:1).
About this color
#744F91 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.109 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.045 away. White text reads best on it, at 6.42:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.109) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.26:1 |
| White text | 6.42:1 |
Values
| HEX | #744F91 |
| RGB | rgb(116, 79, 145) |
| HSL | hsl(274, 29%, 44%) |
| OKLCH | oklch(49.6% 0.109 308.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744F91 | 6.42:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #744F91 | 3.26:1 | AA large text | Lc 22.3 | Dividers and decoration only |
| #744F91 text on white | 6.42:1 | AA | Lc 81.7 | Fine for body text |
| #744F91 text on black | 3.26:1 | AA large text | Lc -20.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F9
oklch(97.1% 0.007 312.3)
-
Step 100
100
#EDE7F2
oklch(93.6% 0.016 310.1)
-
Step 200
200
#DFD4E8
oklch(88.5% 0.03 310.1)
-
Step 300
300
#CAB8DB
oklch(80.9% 0.052 308.3)
-
Step 400
400
#B092C9
oklch(70.6% 0.085 309.1)
-
Step 500
500
#9C77BB
oklch(63.1% 0.107 308.5)
-
Step 600
600
#875EA7
oklch(55.5% 0.118 308.9)
-
Step 700
700 (this color)
#744F91
oklch(49.6% 0.109 308.8)
-
Step 800
800
#5D4074
oklch(42.7% 0.09 308.7)
-
Step 900
900
#4C375E
oklch(37.7% 0.069 308.1)
-
Step 950
950
#2D2037
oklch(27% 0.045 309.5)
#744F91 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #405D93 | 0.083 |
| Deuteranopia (no green cones) | #495F8F | 0.076 |
| Tritanopia (no blue cones) | #705969 | 0.078 |
| Achromatopsia (no color) | #5F5F5F | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744F91
#744F91
oklch(49.6% 0.109 308.8)
- #4F6E22
#4F6E22
oklch(49.7% 0.109 128.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744F91, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.045
- Muted Purple #805B87 ΔE 0.046
- Dull Purple #84597E ΔE 0.056
- Dusty Purple #825F87 ΔE 0.058
- Twilight #4E518B ΔE 0.064
- Dusky Purple #895B7B ΔE 0.068
- Dusk #4E5481 ΔE 0.070
- Dark Lavender #856798 ΔE 0.072
Use #744F91 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.