#744F70
Closest named color: Dark Mauve (#874C62). oklch(48% 0.069 330.4), rgb(116, 79, 112).
Aa
White text reads best on this color (6.78:1).
About this color
#744F70 is a medium-dark, muted purple. In OKLCH its lightness is 48%, its chroma 0.069 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.040 away. White text reads best on it, at 6.78:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | muted (0.069) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.09:1 |
| White text | 6.78:1 |
Values
| HEX | #744F70 |
| RGB | rgb(116, 79, 112) |
| HSL | hsl(306, 19%, 38%) |
| OKLCH | oklch(48% 0.069 330.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744F70 | 6.78:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #744F70 | 3.09:1 | AA large text | Lc 20.7 | Dividers and decoration only |
| #744F70 text on white | 6.78:1 | AA | Lc 83.3 | Fine for body text |
| #744F70 text on black | 3.09:1 | AA large text | Lc -18.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE8ED
oklch(93.7% 0.009 331)
-
Step 200
200
#E1D5DF
oklch(88.6% 0.019 331.1)
-
Step 300
300
#CEB9CB
oklch(80.9% 0.034 330.5)
-
Step 400
400
#B595B1
oklch(70.8% 0.054 330.3)
-
Step 500
500
#A27B9D
oklch(63.2% 0.068 330.7)
-
Step 600
600
#8C6388
oklch(55.5% 0.075 329.9)
-
Step 700
700 (this color)
#744F70
oklch(48% 0.069 330.4)
-
Step 800
800
#61435E
oklch(42.6% 0.058 330)
-
Step 900
900
#4F394D
oklch(37.7% 0.044 329.5)
-
Step 950
950
#2F212D
oklch(27% 0.03 331.3)
#744F70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5871 | 0.065 |
| Deuteranopia (no green cones) | #575D6F | 0.060 |
| Tritanopia (no blue cones) | #77515B | 0.037 |
| Achromatopsia (no color) | #5B5B5B | 0.070 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744F70
#744F70
oklch(48% 0.069 330.4)
- #3F6949
#3F6949
oklch(48% 0.07 150.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744F70, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.040
- Dull Purple #84597E ΔE 0.044
- Muted Purple #805B87 ΔE 0.049
- Dusky Purple #895B7B ΔE 0.053
- Brownish Purple #76424E ΔE 0.055
- Dusty Grape #545775 ΔE 0.055
- Dusty Purple #825F87 ΔE 0.057
- Light Eggplant #894585 ΔE 0.059
Use #744F70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.