#744F63
Closest named color: Dark Mauve (#874C62). oklch(47.5% 0.057 345.9), rgb(116, 79, 99).
Aa
White text reads best on this color (6.90:1).
About this color
#744F63 is a medium-dark, muted red. In OKLCH its lightness is 47%, its chroma 0.057 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.035 away. White text reads best on it, at 6.90:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | muted (0.057) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.04:1 |
| White text | 6.90:1 |
Values
| HEX | #744F63 |
| RGB | rgb(116, 79, 99) |
| HSL | hsl(328, 19%, 38%) |
| OKLCH | oklch(47.5% 0.057 345.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744F63 | 6.90:1 | AA | Lc -88.8 | Fine for body text |
| Black text on #744F63 | 3.04:1 | AA large text | Lc 20.2 | Dividers and decoration only |
| #744F63 text on white | 6.90:1 | AA | Lc 83.8 | Fine for body text |
| #744F63 text on black | 3.04:1 | AA large text | Lc -18.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F6
oklch(97% 0.004 337.4)
-
Step 100
100
#EEE8EB
oklch(93.7% 0.008 345.4)
-
Step 200
200
#E1D5DB
oklch(88.4% 0.015 345.6)
-
Step 300
300
#CFBAC4
oklch(81% 0.027 347.3)
-
Step 400
400
#B696A6
oklch(70.7% 0.044 346.7)
-
Step 500
500
#A37C91
oklch(63.1% 0.056 345.3)
-
Step 600
600
#8E657B
oklch(55.6% 0.061 345.8)
-
Step 700
700 (this color)
#744F63
oklch(47.5% 0.057 345.9)
-
Step 800
800
#624455
oklch(42.6% 0.048 344.4)
-
Step 900
900
#503A46
oklch(37.7% 0.036 345.1)
-
Step 950
950
#2F2229
oklch(27% 0.023 345.2)
#744F63 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #525664 | 0.059 |
| Deuteranopia (no green cones) | #5A5C62 | 0.056 |
| Tritanopia (no blue cones) | #794F56 | 0.023 |
| Achromatopsia (no color) | #5A5A5A | 0.058 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744F63
#744F63
oklch(47.5% 0.057 345.9)
- #3B6755
#3B6755
oklch(47.6% 0.057 166)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744F63, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.035
- Brownish Purple #76424E ΔE 0.040
- Dull Purple #84597E ΔE 0.055
- Dusty Grape #545775 ΔE 0.059
- Dusky Purple #895B7B ΔE 0.060
- Muted Purple #805B87 ΔE 0.064
- Dusty Purple #825F87 ΔE 0.069
- Dim Gray #696969 ΔE 0.074
Use #744F63 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.