#744EAF

Closest named color: Iris (#6258C4). oklch(51.2% 0.15 299.1), rgb(116, 78, 175).

Aa

White text reads best on this color (6.08:1).

About this color

#744EAF is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.150 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.047 away. White text reads best on it, at 6.08:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.150)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.45:1
White text6.08:1

Values

HEX#744EAF
RGBrgb(116, 78, 175)
HSLhsl(264, 38%, 50%)
OKLCHoklch(51.2% 0.15 299.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744EAF 6.08:1 AA Lc -85.3 Fine for body text
Black text on #744EAF 3.45:1 AA large text Lc 24.0 Dividers and decoration only
#744EAF text on white 6.08:1 AA Lc 80.1 Fine for body text
#744EAF text on black 3.45:1 AA large text Lc -21.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #EBE7F6

    oklch(93.5% 0.021 298.2)

  3. Step 200

    200

    #DCD4F1

    oklch(88.5% 0.04 298.2)

  4. Step 300

    300

    #C7B7EA

    oklch(81% 0.073 299.1)

  5. Step 400

    400

    #AB90DF

    oklch(70.8% 0.116 299.1)

  6. Step 500

    500

    #9772D5

    oklch(63.1% 0.148 299.4)

  7. Step 600

    600

    #8258C3

    oklch(55.6% 0.162 299.2)

  8. Step 700

    700 (this color)

    #744EAF

    oklch(51.2% 0.15 299.1)

  9. Step 800

    800

    #593B88

    oklch(42.6% 0.124 299)

  10. Step 900

    900

    #49346D

    oklch(37.7% 0.096 298.7)

  11. Step 950

    950

    #2B1F40

    oklch(27.1% 0.061 299.1)

Export this scale for Tailwind in the Tailwind colors tool

#744EAF with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2662B20.106
Deuteranopia (no green cones)#3261AD0.098
Tritanopia (no blue cones)#6761770.115
Achromatopsia (no color)#6262620.151

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744EAF

    #744EAF

    oklch(51.2% 0.15 299.1)

  • #607000

    #607000

    oklch(51.4% 0.121 119.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744EAF

    #744EAF

    oklch(51.2% 0.15 299.1)

  • #455EBB

    #455EBB

    oklch(51.2% 0.149 269.3)

  • #934190

    #934190

    oklch(51.2% 0.149 328.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744EAF

    #744EAF

    oklch(51.2% 0.15 299.1)

  • #7F6300

    #7F6300

    oklch(51.3% 0.105 89.2)

  • #007C34

    #007C34

    oklch(51.2% 0.144 149.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744EAF

    #744EAF

    oklch(51.2% 0.15 299.1)

  • #985200

    #985200

    oklch(51.2% 0.121 59)

  • #007868

    #007868

    oklch(51.3% 0.094 179.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744EAF

    #744EAF

    oklch(51.2% 0.15 299.1)

  • #AC3B30

    #AC3B30

    oklch(51.2% 0.15 28.9)

  • #607000

    #607000

    oklch(51.4% 0.121 119.1)

  • #007482

    #007482

    oklch(51.2% 0.088 209.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744EAF, closest first.

No curated palette has a color within ΔE 0.04 of #744EAF.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744EAF in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.