#744EA4

Closest named color: Iris (#6258C4). oklch(50.5% 0.136 302.2), rgb(116, 78, 164).

Aa

White text reads best on this color (6.23:1).

About this color

#744EA4 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 51%, its chroma 0.136 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.060 away. White text reads best on it, at 6.23:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromamoderately saturated (0.136)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.36:1
White text6.23:1

Values

HEX#744EA4
RGBrgb(116, 78, 164)
HSLhsl(267, 36%, 47%)
OKLCHoklch(50.5% 0.136 302.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744EA4 6.23:1 AA Lc -86.0 Fine for body text
Black text on #744EA4 3.36:1 AA large text Lc 23.2 Dividers and decoration only
#744EA4 text on white 6.23:1 AA Lc 80.8 Fine for body text
#744EA4 text on black 3.36:1 AA large text Lc -21.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FA

    oklch(97% 0.008 301.4)

  2. Step 100

    100

    #ECE7F5

    oklch(93.6% 0.019 302.2)

  3. Step 200

    200

    #DDD4EE

    oklch(88.5% 0.037 301.4)

  4. Step 300

    300

    #C8B7E4

    oklch(80.8% 0.065 302.2)

  5. Step 400

    400

    #AD91D7

    oklch(70.8% 0.104 302.2)

  6. Step 500

    500

    #9974CC

    oklch(63.1% 0.133 302.1)

  7. Step 600

    600

    #845BB9

    oklch(55.7% 0.145 302)

  8. Step 700

    700 (this color)

    #744EA4

    oklch(50.5% 0.136 302.2)

  9. Step 800

    800

    #5B3D81

    oklch(42.7% 0.112 302.3)

  10. Step 900

    900

    #4B3568

    oklch(37.8% 0.087 302.3)

  11. Step 950

    950

    #2C1F3D

    oklch(27% 0.056 302.8)

Export this scale for Tailwind in the Tailwind colors tool

#744EA4 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3160A70.098
Deuteranopia (no green cones)#3C60A20.090
Tritanopia (no blue cones)#6B5E710.103
Achromatopsia (no color)#6161610.136

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744EA4

    #744EA4

    oklch(50.5% 0.136 302.2)

  • #596F00

    #596F00

    oklch(50.5% 0.123 122.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744EA4

    #744EA4

    oklch(50.5% 0.136 302.2)

  • #4B5CB1

    #4B5CB1

    oklch(50.5% 0.135 272.2)

  • #904386

    #904386

    oklch(50.6% 0.135 332.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744EA4

    #744EA4

    oklch(50.5% 0.136 302.2)

  • #7A6200

    #7A6200

    oklch(50.5% 0.103 92)

  • #00793C

    #00793C

    oklch(50.5% 0.132 152.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744EA4

    #744EA4

    oklch(50.5% 0.136 302.2)

  • #925300

    #925300

    oklch(50.5% 0.116 62.6)

  • #007569

    #007569

    oklch(50.5% 0.09 182.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744EA4

    #744EA4

    oklch(50.5% 0.136 302.2)

  • #A4402F

    #A4402F

    oklch(50.5% 0.136 31.8)

  • #596F00

    #596F00

    oklch(50.5% 0.123 122.3)

  • #007282

    #007282

    oklch(50.7% 0.088 211.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744EA4, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744EA4 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.