#744E72
Closest named color: Dark Mauve (#874C62). oklch(47.9% 0.073 328.4), rgb(116, 78, 114).
Aa
White text reads best on this color (6.82:1).
About this color
#744E72 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.073 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.042 away. White text reads best on it, at 6.82:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.073) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.07:1 |
| White text | 6.82:1 |
Values
| HEX | #744E72 |
| RGB | rgb(116, 78, 114) |
| HSL | hsl(303, 20%, 38%) |
| OKLCH | oklch(47.9% 0.073 328.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744E72 | 6.82:1 | AA | Lc -88.5 | Fine for body text |
| Black text on #744E72 | 3.07:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #744E72 text on white | 6.82:1 | AA | Lc 83.5 | Fine for body text |
| #744E72 text on black | 3.07:1 | AA large text | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7ED
oklch(93.5% 0.011 330.2)
-
Step 200
200
#E1D5E0
oklch(88.6% 0.02 328.3)
-
Step 300
300
#CEB9CC
oklch(80.9% 0.035 328.9)
-
Step 400
400
#B594B3
oklch(70.7% 0.058 328.1)
-
Step 500
500
#A27AA0
oklch(63.1% 0.073 328)
-
Step 600
600
#8D628B
oklch(55.6% 0.08 328.2)
-
Step 700
700 (this color)
#744E72
oklch(47.9% 0.073 328.4)
-
Step 800
800
#614360
oklch(42.7% 0.06 327.7)
-
Step 900
900
#50394E
oklch(37.8% 0.046 329.4)
-
Step 950
950
#2F212E
oklch(27% 0.031 328.8)
#744E72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C5873 | 0.069 |
| Deuteranopia (no green cones) | #555C71 | 0.062 |
| Tritanopia (no blue cones) | #77515B | 0.041 |
| Achromatopsia (no color) | #5B5B5B | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744E72
#744E72
oklch(47.9% 0.073 328.4)
- #3F6946
#3F6946
oklch(48% 0.073 148.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744E72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.042
- Dull Purple #84597E ΔE 0.045
- Muted Purple #805B87 ΔE 0.049
- Dusky Purple #895B7B ΔE 0.054
- Light Eggplant #894585 ΔE 0.056
- Dusty Grape #545775 ΔE 0.056
- Brownish Purple #76424E ΔE 0.057
- Dusty Purple #825F87 ΔE 0.058
Use #744E72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.