#744E43
Closest named color: Brownish Purple (#76424E). oklch(46.3% 0.055 36.8), rgb(116, 78, 67).
Aa
White text reads best on this color (7.20:1).
About this color
#744E43 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.055 and its hue 37°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 7.20:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.055) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.91:1 |
| White text | 7.20:1 |
Values
| HEX | #744E43 |
| RGB | rgb(116, 78, 67) |
| HSL | hsl(13, 27%, 36%) |
| OKLCH | oklch(46.3% 0.055 36.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744E43 | 7.20:1 | AAA | Lc -89.8 | Fine for body text |
| Black text on #744E43 | 2.91:1 | Fails | Lc 19.1 | Dividers and decoration only |
| #744E43 text on white | 7.20:1 | AAA | Lc 84.9 | Fine for body text |
| #744E43 text on black | 2.91:1 | Fails | Lc -17.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F4
oklch(97.2% 0.003 39.5)
-
Step 100
100
#EFE8E6
oklch(93.6% 0.008 36.6)
-
Step 200
200
#E2D6D2
oklch(88.5% 0.014 39.4)
-
Step 300
300
#D1BBB5
oklch(80.9% 0.027 35.7)
-
Step 400
400
#B9988E
oklch(70.7% 0.042 37.5)
-
Step 500
500
#A77E72
oklch(63% 0.054 36.9)
-
Step 600
600
#92675B
oklch(55.5% 0.059 36.2)
-
Step 700
700 (this color)
#744E43
oklch(46.3% 0.055 36.8)
-
Step 800
800
#65463D
oklch(42.6% 0.046 36.8)
-
Step 900
900
#533B34
oklch(37.7% 0.036 36.9)
-
Step 950
950
#30231F
oklch(27% 0.021 37.8)
#744E43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #575342 | 0.052 |
| Deuteranopia (no green cones) | #605A43 | 0.047 |
| Tritanopia (no blue cones) | #7D484B | 0.028 |
| Achromatopsia (no color) | #575757 | 0.055 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744E43
#744E43
oklch(46.3% 0.055 36.8)
- #32616D
#32616D
oklch(46.4% 0.055 216.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744E43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Milk Chocolate #7F4E1E ΔE 0.047
- Medium Brown #7F5112 ΔE 0.059
- Saddle Brown #8B4513 ΔE 0.061
- Dark Mauve #874C62 ΔE 0.063
- Cocoa #875F42 ΔE 0.063
- Purple Brown #673A3F ΔE 0.063
- Mud Brown #60460F ΔE 0.074
Use #744E43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.