#744DB7

Closest named color: Iris (#6258C4). oklch(51.6% 0.161 297.4), rgb(116, 77, 183).

Aa

White text reads best on this color (6.02:1).

About this color

#744DB7 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.161 and its hue 297°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.041 away. White text reads best on it, at 6.02:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.161)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.48:1
White text6.02:1

Values

HEX#744DB7
RGBrgb(116, 77, 183)
HSLhsl(262, 42%, 51%)
OKLCHoklch(51.6% 0.161 297.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744DB7 6.02:1 AA Lc -84.9 Fine for body text
Black text on #744DB7 3.48:1 AA large text Lc 24.3 Dividers and decoration only
#744DB7 text on white 6.02:1 AA Lc 79.7 Fine for body text
#744DB7 text on black 3.48:1 AA large text Lc -22.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #EBE7F8

    oklch(93.6% 0.023 296.7)

  3. Step 200

    200

    #DCD4F3

    oklch(88.6% 0.043 297.3)

  4. Step 300

    300

    #C6B6ED

    oklch(80.8% 0.078 298)

  5. Step 400

    400

    #A98FE4

    oklch(70.7% 0.124 297.2)

  6. Step 500

    500

    #9571DD

    oklch(63.2% 0.159 297)

  7. Step 600

    600

    #8156CA

    oklch(55.6% 0.173 297.6)

  8. Step 700

    700 (this color)

    #744DB7

    oklch(51.6% 0.161 297.4)

  9. Step 800

    800

    #593A8E

    oklch(42.8% 0.134 297.5)

  10. Step 900

    900

    #493371

    oklch(37.8% 0.103 297.6)

  11. Step 950

    950

    #2A1E42

    oklch(26.9% 0.066 297.1)

Export this scale for Tailwind in the Tailwind colors tool

#744DB7 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#1563BA0.114
Deuteranopia (no green cones)#2762B50.106
Tritanopia (no blue cones)#65637A0.126
Achromatopsia (no color)#6363630.162

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744DB7

    #744DB7

    oklch(51.6% 0.161 297.4)

  • #637000

    #637000

    oklch(51.6% 0.12 117.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744DB7

    #744DB7

    oklch(51.6% 0.161 297.4)

  • #3F5FC3

    #3F5FC3

    oklch(51.7% 0.161 267.2)

  • #963E96

    #963E96

    oklch(51.6% 0.161 327.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744DB7

    #744DB7

    oklch(51.6% 0.161 297.4)

  • #816300

    #816300

    oklch(51.6% 0.105 87.8)

  • #007E2D

    #007E2D

    oklch(51.7% 0.152 147.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744DB7

    #744DB7

    oklch(51.6% 0.161 297.4)

  • #9B5200

    #9B5200

    oklch(51.6% 0.124 57.7)

  • #007967

    #007967

    oklch(51.5% 0.095 177.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744DB7

    #744DB7

    oklch(51.6% 0.161 297.4)

  • #B2362F

    #B2362F

    oklch(51.7% 0.162 27.5)

  • #637000

    #637000

    oklch(51.6% 0.12 117.5)

  • #007682

    #007682

    oklch(51.7% 0.089 207.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744DB7, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744DB7 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.