#744DA0
Closest named color: Light Eggplant (#894585). oklch(50.1% 0.132 303.7), rgb(116, 77, 160).
Aa
White text reads best on this color (6.34:1).
About this color
#744DA0 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.132 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.058 away. White text reads best on it, at 6.34:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.132) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.31:1 |
| White text | 6.34:1 |
Values
| HEX | #744DA0 |
| RGB | rgb(116, 77, 160) |
| HSL | hsl(268, 35%, 46%) |
| OKLCH | oklch(50.1% 0.132 303.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744DA0 | 6.34:1 | AA | Lc -86.4 | Fine for body text |
| Black text on #744DA0 | 3.31:1 | AA large text | Lc 22.7 | Dividers and decoration only |
| #744DA0 text on white | 6.34:1 | AA | Lc 81.3 | Fine for body text |
| #744DA0 text on black | 3.31:1 | AA large text | Lc -20.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FA
oklch(97% 0.008 301.4)
-
Step 100
100
#ECE7F4
oklch(93.6% 0.018 303.4)
-
Step 200
200
#DED4ED
oklch(88.6% 0.036 303.8)
-
Step 300
300
#C9B7E3
oklch(80.9% 0.064 303.6)
-
Step 400
400
#AE91D5
oklch(70.8% 0.102 303.5)
-
Step 500
500
#9A74C9
oklch(63.1% 0.13 303.5)
-
Step 600
600
#855BB6
oklch(55.6% 0.141 303.4)
-
Step 700
700 (this color)
#744DA0
oklch(50.1% 0.132 303.7)
-
Step 800
800
#5C3D7F
oklch(42.6% 0.11 303.8)
-
Step 900
900
#4B3566
oklch(37.7% 0.085 303.3)
-
Step 950
950
#2C1F3C
oklch(27% 0.055 303.6)
#744DA0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #335FA3 | 0.098 |
| Deuteranopia (no green cones) | #3E5F9E | 0.089 |
| Tritanopia (no blue cones) | #6C5C6F | 0.099 |
| Achromatopsia (no color) | #5F5F5F | 0.133 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744DA0
#744DA0
oklch(50.1% 0.132 303.7)
- #556E00
#556E00
oklch(50% 0.124 123.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744DA0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.058
- Iris #6258C4 ΔE 0.065
- Muted Purple #805B87 ΔE 0.065
- Rebecca Purple #663399 ΔE 0.067
- Deep Lavender #8D5EB7 ΔE 0.070
- Twilight #4E518B ΔE 0.073
- Slate Blue #6A5ACD ΔE 0.075
- Dusty Purple #825F87 ΔE 0.075
Use #744DA0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.