#744D73
Closest named color: Dark Mauve (#874C62). oklch(47.7% 0.076 327.6), rgb(116, 77, 115).
Aa
White text reads best on this color (6.88:1).
About this color
#744D73 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.076 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.044 away. White text reads best on it, at 6.88:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.076) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.05:1 |
| White text | 6.88:1 |
Values
| HEX | #744D73 |
| RGB | rgb(116, 77, 115) |
| HSL | hsl(302, 20%, 38%) |
| OKLCH | oklch(47.7% 0.076 327.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744D73 | 6.88:1 | AA | Lc -88.7 | Fine for body text |
| Black text on #744D73 | 3.05:1 | AA large text | Lc 20.4 | Dividers and decoration only |
| #744D73 text on white | 6.88:1 | AA | Lc 83.7 | Fine for body text |
| #744D73 text on black | 3.05:1 | AA large text | Lc -18.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7ED
oklch(93.5% 0.011 330.2)
-
Step 200
200
#E1D5E0
oklch(88.6% 0.02 328.3)
-
Step 300
300
#CEB9CD
oklch(80.9% 0.036 327.4)
-
Step 400
400
#B594B4
oklch(70.7% 0.059 327.1)
-
Step 500
500
#A379A1
oklch(63.1% 0.076 328)
-
Step 600
600
#8D628C
oklch(55.6% 0.081 327.4)
-
Step 700
700 (this color)
#744D73
oklch(47.7% 0.076 327.6)
-
Step 800
800
#624261
oklch(42.7% 0.064 327.7)
-
Step 900
900
#50384F
oklch(37.7% 0.05 327.9)
-
Step 950
950
#2F212E
oklch(27% 0.031 328.8)
#744D73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B5774 | 0.070 |
| Deuteranopia (no green cones) | #545C72 | 0.065 |
| Tritanopia (no blue cones) | #77505B | 0.043 |
| Achromatopsia (no color) | #5A5A5A | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744D73
#744D73
oklch(47.7% 0.076 327.6)
- #3E6944
#3E6944
oklch(47.9% 0.076 147.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744D73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.044
- Dull Purple #84597E ΔE 0.046
- Muted Purple #805B87 ΔE 0.050
- Light Eggplant #894585 ΔE 0.054
- Dusky Purple #895B7B ΔE 0.056
- Dusty Grape #545775 ΔE 0.058
- Brownish Purple #76424E ΔE 0.058
- Dusty Purple #825F87 ΔE 0.059
Use #744D73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.