#744CB7

Closest named color: Iris (#6258C4). oklch(51.4% 0.163 297.6), rgb(116, 76, 183).

Aa

White text reads best on this color (6.06:1).

About this color

#744CB7 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.163 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.042 away. White text reads best on it, at 6.06:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.163)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.46:1
White text6.06:1

Values

HEX#744CB7
RGBrgb(116, 76, 183)
HSLhsl(262, 43%, 51%)
OKLCHoklch(51.4% 0.163 297.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744CB7 6.06:1 AA Lc -85.2 Fine for body text
Black text on #744CB7 3.46:1 AA large text Lc 24.1 Dividers and decoration only
#744CB7 text on white 6.06:1 AA Lc 80.0 Fine for body text
#744CB7 text on black 3.46:1 AA large text Lc -21.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #EBE7F8

    oklch(93.6% 0.023 296.7)

  3. Step 200

    200

    #DCD4F3

    oklch(88.6% 0.043 297.3)

  4. Step 300

    300

    #C6B6EE

    oklch(80.9% 0.08 297.7)

  5. Step 400

    400

    #AA8FE5

    oklch(70.8% 0.126 297.6)

  6. Step 500

    500

    #9670DD

    oklch(63.1% 0.161 297.7)

  7. Step 600

    600

    #8155CB

    oklch(55.5% 0.176 297.6)

  8. Step 700

    700 (this color)

    #744CB7

    oklch(51.4% 0.163 297.6)

  9. Step 800

    800

    #59398E

    oklch(42.6% 0.136 297.7)

  10. Step 900

    900

    #493271

    oklch(37.6% 0.105 298)

  11. Step 950

    950

    #2B1E42

    oklch(27% 0.066 298.6)

Export this scale for Tailwind in the Tailwind colors tool

#744CB7 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#1163BB0.117
Deuteranopia (no green cones)#2561B50.108
Tritanopia (no blue cones)#65637A0.127
Achromatopsia (no color)#6262620.164

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744CB7

    #744CB7

    oklch(51.4% 0.163 297.6)

  • #627000

    #627000

    oklch(51.5% 0.12 118)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744CB7

    #744CB7

    oklch(51.4% 0.163 297.6)

  • #3F5EC3

    #3F5EC3

    oklch(51.5% 0.162 267.6)

  • #963D96

    #963D96

    oklch(51.4% 0.163 327.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744CB7

    #744CB7

    oklch(51.4% 0.163 297.6)

  • #816300

    #816300

    oklch(51.6% 0.105 87.8)

  • #007D2E

    #007D2E

    oklch(51.4% 0.15 147.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744CB7

    #744CB7

    oklch(51.4% 0.163 297.6)

  • #9A5100

    #9A5100

    oklch(51.3% 0.124 57.4)

  • #007967

    #007967

    oklch(51.5% 0.095 177.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744CB7

    #744CB7

    oklch(51.4% 0.163 297.6)

  • #B2352D

    #B2352D

    oklch(51.5% 0.163 27.9)

  • #627000

    #627000

    oklch(51.5% 0.12 118)

  • #007581

    #007581

    oklch(51.4% 0.088 207.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744CB7, closest first.

No curated palette has a color within ΔE 0.04 of #744CB7.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744CB7 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.