#744CAB

Closest named color: Iris (#6258C4). oklch(50.6% 0.148 300.7), rgb(116, 76, 171).

Aa

White text reads best on this color (6.24:1).

About this color

#744CAB is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.148 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.053 away. White text reads best on it, at 6.24:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.148)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.36:1
White text6.24:1

Values

HEX#744CAB
RGBrgb(116, 76, 171)
HSLhsl(265, 38%, 48%)
OKLCHoklch(50.6% 0.148 300.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744CAB 6.24:1 AA Lc -86.0 Fine for body text
Black text on #744CAB 3.36:1 AA large text Lc 23.2 Dividers and decoration only
#744CAB text on white 6.24:1 AA Lc 80.8 Fine for body text
#744CAB text on black 3.36:1 AA large text Lc -21.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #ECE7F6

    oklch(93.6% 0.021 301.1)

  3. Step 200

    200

    #DDD4F0

    oklch(88.6% 0.039 300.2)

  4. Step 300

    300

    #C8B7E8

    oklch(81% 0.07 300.7)

  5. Step 400

    400

    #AC8FDD

    oklch(70.6% 0.115 300.6)

  6. Step 500

    500

    #9972D3

    oklch(63.2% 0.146 300.9)

  7. Step 600

    600

    #8458C0

    oklch(55.6% 0.158 300.9)

  8. Step 700

    700 (this color)

    #744CAB

    oklch(50.6% 0.148 300.7)

  9. Step 800

    800

    #5B3B87

    oklch(42.7% 0.123 300.7)

  10. Step 900

    900

    #4A346C

    oklch(37.8% 0.095 300)

  11. Step 950

    950

    #2B1F3F

    oklch(27% 0.059 299.7)

Export this scale for Tailwind in the Tailwind colors tool

#744CAB with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2660AE0.107
Deuteranopia (no green cones)#3360A90.099
Tritanopia (no blue cones)#695F740.113
Achromatopsia (no color)#6060600.149

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744CAB

    #744CAB

    oklch(50.6% 0.148 300.7)

  • #5C6F00

    #5C6F00

    oklch(50.8% 0.122 120.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744CAB

    #744CAB

    oklch(50.6% 0.148 300.7)

  • #475CB8

    #475CB8

    oklch(50.7% 0.147 270.7)

  • #923F8C

    #923F8C

    oklch(50.6% 0.148 330.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744CAB

    #744CAB

    oklch(50.6% 0.148 300.7)

  • #7B6200

    #7B6200

    oklch(50.7% 0.104 91.3)

  • #007A38

    #007A38

    oklch(50.7% 0.138 150.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744CAB

    #744CAB

    oklch(50.6% 0.148 300.7)

  • #945200

    #945200

    oklch(50.6% 0.118 60.8)

  • #007668

    #007668

    oklch(50.7% 0.092 180.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744CAB

    #744CAB

    oklch(50.6% 0.148 300.7)

  • #A93B2C

    #A93B2C

    oklch(50.7% 0.147 30.6)

  • #5C6F00

    #5C6F00

    oklch(50.8% 0.122 120.7)

  • #007281

    #007281

    oklch(50.6% 0.088 210.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744CAB, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744CAB in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.