#744CA7
Closest named color: Iris (#6258C4). oklch(50.4% 0.143 301.8), rgb(116, 76, 167).
Aa
White text reads best on this color (6.29:1).
About this color
#744CA7 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.143 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.057 away. White text reads best on it, at 6.29:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.143) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.33:1 |
| White text | 6.29:1 |
Values
| HEX | #744CA7 |
| RGB | rgb(116, 76, 167) |
| HSL | hsl(266, 37%, 48%) |
| OKLCH | oklch(50.4% 0.143 301.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744CA7 | 6.29:1 | AA | Lc -86.2 | Fine for body text |
| Black text on #744CA7 | 3.33:1 | AA large text | Lc 23.0 | Dividers and decoration only |
| #744CA7 text on white | 6.29:1 | AA | Lc 81.1 | Fine for body text |
| #744CA7 text on black | 3.33:1 | AA large text | Lc -20.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#ECE7F5
oklch(93.6% 0.019 302.2)
-
Step 200
200
#DDD4EF
oklch(88.5% 0.038 300.8)
-
Step 300
300
#C8B7E6
oklch(80.9% 0.068 301.4)
-
Step 400
400
#AD90DA
oklch(70.7% 0.11 301.7)
-
Step 500
500
#9972D0
oklch(63% 0.142 301.6)
-
Step 600
600
#8559BD
oklch(55.7% 0.153 302)
-
Step 700
700 (this color)
#744CA7
oklch(50.4% 0.143 301.8)
-
Step 800
800
#5B3C84
oklch(42.7% 0.118 301.5)
-
Step 900
900
#4B346A
oklch(37.8% 0.092 301.8)
-
Step 950
950
#2C1F3E
oklch(27.1% 0.058 302)
#744CA7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A5FAA | 0.105 |
| Deuteranopia (no green cones) | #3760A5 | 0.096 |
| Tritanopia (no blue cones) | #6A5D72 | 0.107 |
| Achromatopsia (no color) | #606060 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744CA7
#744CA7
oklch(50.4% 0.143 301.8)
- #596E00
#596E00
oklch(50.3% 0.122 121.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744CA7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.057
- Slate Blue #6A5ACD ΔE 0.066
- Rebecca Purple #663399 ΔE 0.066
- Light Eggplant #894585 ΔE 0.066
- Deep Lavender #8D5EB7 ΔE 0.067
- Light Indigo #6D5ACF ΔE 0.068
- Bluey Purple #6241C7 ΔE 0.068
- Purply #983FB2 ΔE 0.071
Use #744CA7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.