#744C4F
Closest named color: Brownish Purple (#76424E). oklch(46.2% 0.055 14.5), rgb(116, 76, 79).
Aa
White text reads best on this color (7.26:1).
About this color
#744C4F is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.055 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.027 away. White text reads best on it, at 7.26:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.055) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.88:1 |
| White text | 7.26:1 |
Values
| HEX | #744C4F |
| RGB | rgb(116, 76, 79) |
| HSL | hsl(356, 21%, 38%) |
| OKLCH | oklch(46.2% 0.055 14.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744C4F | 7.26:1 | AAA | Lc -90.0 | Preferred for body text |
| Black text on #744C4F | 2.88:1 | Fails | Lc 18.9 | Dividers and decoration only |
| #744C4F text on white | 7.26:1 | AAA | Lc 85.1 | Fine for body text |
| #744C4F text on black | 2.88:1 | Fails | Lc -16.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#EFE8E8
oklch(93.6% 0.008 17.3)
-
Step 200
200
#E3D5D6
oklch(88.5% 0.016 12.5)
-
Step 300
300
#D1BABB
oklch(80.9% 0.026 14.7)
-
Step 400
400
#BA9698
oklch(70.7% 0.043 14.5)
-
Step 500
500
#A87C7F
oklch(63% 0.055 14.2)
-
Step 600
600
#926568
oklch(55.5% 0.058 14.7)
-
Step 700
700 (this color)
#744C4F
oklch(46.2% 0.055 14.5)
-
Step 800
800
#654547
oklch(42.7% 0.044 15)
-
Step 900
900
#533A3C
oklch(37.7% 0.036 13.6)
-
Step 950
950
#312223
oklch(27.1% 0.023 14.3)
#744C4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #53524F | 0.059 |
| Deuteranopia (no green cones) | #5D5A4E | 0.055 |
| Tritanopia (no blue cones) | #7B484D | 0.015 |
| Achromatopsia (no color) | #575757 | 0.055 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744C4F
#744C4F
oklch(46.2% 0.055 14.5)
- #306262
#306262
oklch(46.2% 0.054 195.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744C4F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.027
- Dark Mauve #874C62 ΔE 0.048
- Purple Brown #673A3F ΔE 0.058
- Milk Chocolate #7F4E1E ΔE 0.067
- Cocoa #875F42 ΔE 0.074
- Saddle Brown #8B4513 ΔE 0.076
- Dusty Grape #545775 ΔE 0.076
- Medium Brown #7F5112 ΔE 0.079
Use #744C4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.