#744BA1
Closest named color: Light Eggplant (#894585). oklch(49.8% 0.137 303.9), rgb(116, 75, 161).
Aa
White text reads best on this color (6.43:1).
About this color
#744BA1 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.137 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.059 away. White text reads best on it, at 6.43:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.137) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.26:1 |
| White text | 6.43:1 |
Values
| HEX | #744BA1 |
| RGB | rgb(116, 75, 161) |
| HSL | hsl(269, 36%, 46%) |
| OKLCH | oklch(49.8% 0.137 303.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744BA1 | 6.43:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #744BA1 | 3.26:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #744BA1 text on white | 6.43:1 | AA | Lc 81.7 | Fine for body text |
| #744BA1 text on black | 3.26:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#ECE7F5
oklch(93.6% 0.019 302.2)
-
Step 200
200
#DED4ED
oklch(88.6% 0.036 303.8)
-
Step 300
300
#CAB7E4
oklch(81% 0.066 304.2)
-
Step 400
400
#AF90D6
oklch(70.7% 0.105 304.2)
-
Step 500
500
#9B73CB
oklch(63.1% 0.134 303.8)
-
Step 600
600
#8659B8
oklch(55.5% 0.147 303.9)
-
Step 700
700 (this color)
#744BA1
oklch(49.8% 0.137 303.9)
-
Step 800
800
#5D3C81
oklch(42.7% 0.114 304.1)
-
Step 900
900
#4C3467
oklch(37.7% 0.088 304.2)
-
Step 950
950
#2C1F3C
oklch(27% 0.055 303.6)
#744BA1 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E5DA4 | 0.103 |
| Deuteranopia (no green cones) | #3B5E9F | 0.093 |
| Tritanopia (no blue cones) | #6C5B6F | 0.101 |
| Achromatopsia (no color) | #5F5F5F | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744BA1
#744BA1
oklch(49.8% 0.137 303.9)
- #556E00
#556E00
oklch(50% 0.124 123.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744BA1, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.059
- Rebecca Purple #663399 ΔE 0.063
- Iris #6258C4 ΔE 0.066
- Muted Purple #805B87 ΔE 0.070
- Deep Lavender #8D5EB7 ΔE 0.072
- Purply #983FB2 ΔE 0.074
- Twilight #4E518B ΔE 0.075
- Bluey Purple #6241C7 ΔE 0.075
Use #744BA1 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.