#744B63
Closest named color: Brownish Purple (#76424E). oklch(46.7% 0.065 343.9), rgb(116, 75, 99).
Aa
White text reads best on this color (7.16:1).
About this color
#744B63 is a medium-dark, muted purple. In OKLCH its lightness is 47%, its chroma 0.065 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 7.16:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | muted (0.065) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.92:1 |
| White text | 7.16:1 |
Values
| HEX | #744B63 |
| RGB | rgb(116, 75, 99) |
| HSL | hsl(325, 21%, 37%) |
| OKLCH | oklch(46.7% 0.065 343.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744B63 | 7.16:1 | AAA | Lc -89.7 | Fine for body text |
| Black text on #744B63 | 2.92:1 | Fails | Lc 19.3 | Dividers and decoration only |
| #744B63 text on white | 7.16:1 | AAA | Lc 84.8 | Fine for body text |
| #744B63 text on black | 2.92:1 | Fails | Lc -17.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#EFE7EB
oklch(93.5% 0.01 345.4)
-
Step 200
200
#E2D5DC
oklch(88.5% 0.017 343.7)
-
Step 300
300
#D0B9C6
oklch(80.9% 0.031 342.8)
-
Step 400
400
#B894A8
oklch(70.6% 0.051 344)
-
Step 500
500
#A67A93
oklch(63.1% 0.064 344)
-
Step 600
600
#91637D
oklch(55.7% 0.069 344.7)
-
Step 700
700 (this color)
#744B63
oklch(46.7% 0.065 343.9)
-
Step 800
800
#644356
oklch(42.7% 0.053 344.1)
-
Step 900
900
#523947
oklch(37.8% 0.041 344.6)
-
Step 950
950
#30212A
oklch(27% 0.028 342.4)
#744B63 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D5464 | 0.068 |
| Deuteranopia (no green cones) | #575A62 | 0.063 |
| Tritanopia (no blue cones) | #794B53 | 0.027 |
| Achromatopsia (no color) | #585858 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744B63
#744B63
oklch(46.7% 0.065 343.9)
- #346650
#346650
oklch(46.8% 0.066 163.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744B63, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Dark Mauve #874C62 ΔE 0.036
- Dull Purple #84597E ΔE 0.060
- Dusty Grape #545775 ΔE 0.062
- Dusky Purple #895B7B ΔE 0.066
- Muted Purple #805B87 ΔE 0.068
- Purple Brown #673A3F ΔE 0.070
- Light Eggplant #894585 ΔE 0.072
Use #744B63 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.