#744AAE

Closest named color: Iris (#6258C4). oklch(50.5% 0.155 300.3), rgb(116, 74, 174).

Aa

White text reads best on this color (6.30:1).

About this color

#744AAE is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.155 and its hue 300°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.052 away. White text reads best on it, at 6.30:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.155)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.33:1
White text6.30:1

Values

HEX#744AAE
RGBrgb(116, 74, 174)
HSLhsl(265, 40%, 49%)
OKLCHoklch(50.5% 0.155 300.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744AAE 6.30:1 AA Lc -86.2 Fine for body text
Black text on #744AAE 3.33:1 AA large text Lc 23.0 Dividers and decoration only
#744AAE text on white 6.30:1 AA Lc 81.0 Fine for body text
#744AAE text on black 3.33:1 AA large text Lc -20.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #ECE7F7

    oklch(93.7% 0.022 300.2)

  3. Step 200

    200

    #DDD3F1

    oklch(88.4% 0.042 300.7)

  4. Step 300

    300

    #C8B6EA

    oklch(80.9% 0.075 300.6)

  5. Step 400

    400

    #AD8FE0

    oklch(70.8% 0.119 300.4)

  6. Step 500

    500

    #9970D7

    oklch(63% 0.154 300.4)

  7. Step 600

    600

    #8456C4

    oklch(55.5% 0.166 300.4)

  8. Step 700

    700 (this color)

    #744AAE

    oklch(50.5% 0.155 300.3)

  9. Step 800

    800

    #5B3A89

    oklch(42.7% 0.128 300.3)

  10. Step 900

    900

    #4B336E

    oklch(37.8% 0.1 300.5)

  11. Step 950

    950

    #2C1E40

    oklch(27% 0.063 301.3)

Export this scale for Tailwind in the Tailwind colors tool

#744AAE with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#1D60B10.114
Deuteranopia (no green cones)#2D5FAC0.105
Tritanopia (no blue cones)#685E750.117
Achromatopsia (no color)#6060600.155

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744AAE

    #744AAE

    oklch(50.5% 0.155 300.3)

  • #5C6E00

    #5C6E00

    oklch(50.5% 0.12 120.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744AAE

    #744AAE

    oklch(50.5% 0.155 300.3)

  • #445ABC

    #445ABC

    oklch(50.4% 0.156 270.4)

  • #933C8D

    #933C8D

    oklch(50.4% 0.154 330.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744AAE

    #744AAE

    oklch(50.5% 0.155 300.3)

  • #7B6100

    #7B6100

    oklch(50.4% 0.103 90.4)

  • #007937

    #007937

    oklch(50.4% 0.137 150.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744AAE

    #744AAE

    oklch(50.5% 0.155 300.3)

  • #945100

    #945100

    oklch(50.4% 0.118 60)

  • #007567

    #007567

    oklch(50.4% 0.091 180.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744AAE

    #744AAE

    oklch(50.5% 0.155 300.3)

  • #AB3728

    #AB3728

    oklch(50.5% 0.154 30.5)

  • #5C6E00

    #5C6E00

    oklch(50.5% 0.12 120.3)

  • #007280

    #007280

    oklch(50.6% 0.087 209.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744AAE, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744AAE in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.