#744AAB
Closest named color: Iris (#6258C4). oklch(50.3% 0.151 301.1), rgb(116, 74, 171).
Aa
White text reads best on this color (6.34:1).
About this color
#744AAB is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.151 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.055 away. White text reads best on it, at 6.34:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.151) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.31:1 |
| White text | 6.34:1 |
Values
| HEX | #744AAB |
| RGB | rgb(116, 74, 171) |
| HSL | hsl(266, 40%, 48%) |
| OKLCH | oklch(50.3% 0.151 301.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744AAB | 6.34:1 | AA | Lc -86.4 | Fine for body text |
| Black text on #744AAB | 3.31:1 | AA large text | Lc 22.8 | Dividers and decoration only |
| #744AAB text on white | 6.34:1 | AA | Lc 81.2 | Fine for body text |
| #744AAB text on black | 3.31:1 | AA large text | Lc -20.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#ECE7F6
oklch(93.6% 0.021 301.1)
-
Step 200
200
#DDD3F0
oklch(88.4% 0.041 301.3)
-
Step 300
300
#C8B6E9
oklch(80.8% 0.073 300.9)
-
Step 400
400
#AD8FDE
oklch(70.7% 0.117 300.9)
-
Step 500
500
#9A71D4
oklch(63.1% 0.149 301.4)
-
Step 600
600
#8557C2
oklch(55.7% 0.163 301.1)
-
Step 700
700 (this color)
#744AAB
oklch(50.3% 0.151 301.1)
-
Step 800
800
#5C3A87
oklch(42.6% 0.125 301.7)
-
Step 900
900
#4B336C
oklch(37.7% 0.097 301.4)
-
Step 950
950
#2C1E3F
oklch(26.9% 0.062 302)
#744AAB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #215FAE | 0.112 |
| Deuteranopia (no green cones) | #315FA9 | 0.102 |
| Tritanopia (no blue cones) | #695D73 | 0.114 |
| Achromatopsia (no color) | #5F5F5F | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744AAB
#744AAB
oklch(50.3% 0.151 301.1)
- #5A6E00
#5A6E00
oklch(50.4% 0.121 121.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744AAB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.055
- Bluey Purple #6241C7 ΔE 0.061
- Slate Blue #6A5ACD ΔE 0.063
- Rebecca Purple #663399 ΔE 0.064
- Light Indigo #6D5ACF ΔE 0.064
- Purply #983FB2 ΔE 0.069
- Deep Lavender #8D5EB7 ΔE 0.069
- Light Eggplant #894585 ΔE 0.072
Use #744AAB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.