#744A8F

Closest named color: Light Eggplant (#894585). oklch(48.6% 0.116 310.8), rgb(116, 74, 143).

Aa

White text reads best on this color (6.73:1).

About this color

#744A8F is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.116 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.042 away. White text reads best on it, at 6.73:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.116)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.11:1
White text6.73:1

Values

HEX#744A8F
RGBrgb(116, 74, 143)
HSLhsl(277, 32%, 43%)
OKLCHoklch(48.6% 0.116 310.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744A8F 6.73:1 AA Lc -88.0 Fine for body text
Black text on #744A8F 3.11:1 AA large text Lc 21.1 Dividers and decoration only
#744A8F text on white 6.73:1 AA Lc 83.0 Fine for body text
#744A8F text on black 3.11:1 AA large text Lc -18.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4F9

    oklch(97.1% 0.007 312.3)

  2. Step 100

    100

    #EDE7F2

    oklch(93.6% 0.016 310.1)

  3. Step 200

    200

    #E0D4E9

    oklch(88.6% 0.031 311)

  4. Step 300

    300

    #CCB7DC

    oklch(80.9% 0.056 310.5)

  5. Step 400

    400

    #B291CA

    oklch(70.7% 0.089 310.5)

  6. Step 500

    500

    #9F75BC

    oklch(63.1% 0.113 310.6)

  7. Step 600

    600

    #8A5CA8

    oklch(55.5% 0.124 310.8)

  8. Step 700

    700 (this color)

    #744A8F

    oklch(48.6% 0.116 310.8)

  9. Step 800

    800

    #603E75

    oklch(42.7% 0.096 311.4)

  10. Step 900

    900

    #4E355F

    oklch(37.6% 0.076 310.6)

  11. Step 950

    950

    #2E1F37

    oklch(26.9% 0.048 312.1)

Export this scale for Tailwind in the Tailwind colors tool

#744A8F with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3A5A910.093
Deuteranopia (no green cones)#465C8D0.083
Tritanopia (no blue cones)#7155660.081
Achromatopsia (no color)#5C5C5C0.116

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744A8F

    #744A8F

    oklch(48.6% 0.116 310.8)

  • #486C1B

    #486C1B

    oklch(48.7% 0.116 130.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744A8F

    #744A8F

    oklch(48.6% 0.116 310.8)

  • #55559F

    #55559F

    oklch(48.6% 0.117 281.2)

  • #894273

    #894273

    oklch(48.6% 0.115 340.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744A8F

    #744A8F

    oklch(48.6% 0.116 310.8)

  • #6C6000

    #6C6000

    oklch(48.6% 0.101 100.9)

  • #00724A

    #00724A

    oklch(48.7% 0.11 160.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744A8F

    #744A8F

    oklch(48.6% 0.116 310.8)

  • #845300

    #845300

    oklch(48.6% 0.105 70.5)

  • #006E6A

    #006E6A

    oklch(48.6% 0.084 190.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744A8F

    #744A8F

    oklch(48.6% 0.116 310.8)

  • #944526

    #944526

    oklch(48.6% 0.115 41.1)

  • #486C1B

    #486C1B

    oklch(48.7% 0.116 130.6)

  • #006A82

    #006A82

    oklch(48.5% 0.089 220.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744A8F, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744A8F in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.