#744A71
Closest named color: Dark Mauve (#874C62). oklch(47.1% 0.08 329.3), rgb(116, 74, 113).
Aa
White text reads best on this color (7.09:1).
About this color
#744A71 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.080 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.045 away. White text reads best on it, at 7.09:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.080) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.96:1 |
| White text | 7.09:1 |
Values
| HEX | #744A71 |
| RGB | rgb(116, 74, 113) |
| HSL | hsl(304, 22%, 37%) |
| OKLCH | oklch(47.1% 0.08 329.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744A71 | 7.09:1 | AAA | Lc -89.4 | Fine for body text |
| Black text on #744A71 | 2.96:1 | Fails | Lc 19.6 | Dividers and decoration only |
| #744A71 text on white | 7.09:1 | AAA | Lc 84.5 | Fine for body text |
| #744A71 text on black | 2.96:1 | Fails | Lc -17.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7ED
oklch(93.5% 0.011 330.2)
-
Step 200
200
#E2D4E0
oklch(88.5% 0.022 330.3)
-
Step 300
300
#CFB8CD
oklch(80.8% 0.039 328.7)
-
Step 400
400
#B793B4
oklch(70.7% 0.063 328.9)
-
Step 500
500
#A578A1
oklch(63.1% 0.08 329.5)
-
Step 600
600
#8F608C
oklch(55.5% 0.087 328.9)
-
Step 700
700 (this color)
#744A71
oklch(47.1% 0.08 329.3)
-
Step 800
800
#634161
oklch(42.6% 0.067 328.7)
-
Step 900
900
#51374F
oklch(37.6% 0.053 329.2)
-
Step 950
950
#30212E
oklch(27.1% 0.032 331.1)
#744A71 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485572 | 0.076 |
| Deuteranopia (no green cones) | #535A70 | 0.068 |
| Tritanopia (no blue cones) | #774D58 | 0.045 |
| Achromatopsia (no color) | #585858 | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744A71
#744A71
oklch(47.1% 0.08 329.3)
- #386842
#386842
oklch(47.2% 0.081 149.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744A71, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.045
- Dull Purple #84597E ΔE 0.052
- Light Eggplant #894585 ΔE 0.053
- Brownish Purple #76424E ΔE 0.055
- Muted Purple #805B87 ΔE 0.057
- Dusty Grape #545775 ΔE 0.061
- Dusky Purple #895B7B ΔE 0.062
- Dusty Purple #825F87 ΔE 0.066
Use #744A71 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.