#744A64
Closest named color: Brownish Purple (#76424E). oklch(46.5% 0.068 342.3), rgb(116, 74, 100).
Aa
White text reads best on this color (7.22:1).
About this color
#744A64 is a medium-dark, muted purple. In OKLCH its lightness is 47%, its chroma 0.068 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 7.22:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | muted (0.068) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.90:1 |
| White text | 7.22:1 |
Values
| HEX | #744A64 |
| RGB | rgb(116, 74, 100) |
| HSL | hsl(323, 22%, 37%) |
| OKLCH | oklch(46.5% 0.068 342.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744A64 | 7.22:1 | AAA | Lc -89.9 | Fine for body text |
| Black text on #744A64 | 2.90:1 | Fails | Lc 19.1 | Dividers and decoration only |
| #744A64 text on white | 7.22:1 | AAA | Lc 85.0 | Fine for body text |
| #744A64 text on black | 2.90:1 | Fails | Lc -17.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#EFE7EB
oklch(93.5% 0.01 345.4)
-
Step 200
200
#E2D5DC
oklch(88.5% 0.017 343.7)
-
Step 300
300
#D1B9C6
oklch(81% 0.032 344)
-
Step 400
400
#B994AA
oklch(70.7% 0.053 342.1)
-
Step 500
500
#A77995
oklch(63.1% 0.069 342.1)
-
Step 600
600
#91627F
oklch(55.5% 0.073 342.2)
-
Step 700
700 (this color)
#744A64
oklch(46.5% 0.068 342.3)
-
Step 800
800
#654357
oklch(42.8% 0.055 343.6)
-
Step 900
900
#523848
oklch(37.6% 0.044 342)
-
Step 950
950
#30212A
oklch(27% 0.028 342.4)
#744A64 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C5365 | 0.070 |
| Deuteranopia (no green cones) | #565963 | 0.064 |
| Tritanopia (no blue cones) | #794A53 | 0.029 |
| Achromatopsia (no color) | #575757 | 0.068 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744A64
#744A64
oklch(46.5% 0.068 342.3)
- #32654E
#32654E
oklch(46.4% 0.067 162.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744A64, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Dark Mauve #874C62 ΔE 0.037
- Dull Purple #84597E ΔE 0.060
- Dusty Grape #545775 ΔE 0.063
- Dusky Purple #895B7B ΔE 0.067
- Muted Purple #805B87 ΔE 0.068
- Light Eggplant #894585 ΔE 0.070
- Purple Brown #673A3F ΔE 0.070
Use #744A64 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.