#744996
Closest named color: Light Eggplant (#894585). oklch(48.8% 0.126 308.2), rgb(116, 73, 150).
Aa
White text reads best on this color (6.69:1).
About this color
#744996 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.126 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.048 away. White text reads best on it, at 6.69:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.126) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.13:1 |
| White text | 6.69:1 |
Values
| HEX | #744996 |
| RGB | rgb(116, 73, 150) |
| HSL | hsl(274, 35%, 44%) |
| OKLCH | oklch(48.8% 0.126 308.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744996 | 6.69:1 | AA | Lc -87.8 | Fine for body text |
| Black text on #744996 | 3.13:1 | AA large text | Lc 21.2 | Dividers and decoration only |
| #744996 text on white | 6.69:1 | AA | Lc 82.8 | Fine for body text |
| #744996 text on black | 3.13:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F3
oklch(93.6% 0.017 308.3)
-
Step 200
200
#DFD4EB
oklch(88.6% 0.033 307.1)
-
Step 300
300
#CCB7E0
oklch(81% 0.061 308.1)
-
Step 400
400
#B290D0
oklch(70.8% 0.098 308.3)
-
Step 500
500
#9F73C3
oklch(63.1% 0.125 308.5)
-
Step 600
600
#8A5AAF
oklch(55.6% 0.136 308.7)
-
Step 700
700 (this color)
#744996
oklch(48.8% 0.126 308.2)
-
Step 800
800
#5F3D7A
oklch(42.7% 0.104 308.3)
-
Step 900
900
#4E3462
oklch(37.6% 0.082 309)
-
Step 950
950
#2D1F3A
oklch(27% 0.052 307.1)
#744996 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #345A99 | 0.099 |
| Deuteranopia (no green cones) | #405C94 | 0.090 |
| Tritanopia (no blue cones) | #6F5668 | 0.091 |
| Achromatopsia (no color) | #5C5C5C | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744996
#744996
oklch(48.8% 0.126 308.2)
- #4A6C04
#4A6C04
oklch(48.7% 0.126 128.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744996, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.048
- Rebecca Purple #663399 ΔE 0.060
- Muted Purple #805B87 ΔE 0.064
- Twilight #4E518B ΔE 0.069
- Dull Purple #84597E ΔE 0.072
- Dusty Purple #825F87 ΔE 0.075
- Warm Purple #952E8F ΔE 0.077
- Dusk #4E5481 ΔE 0.079
Use #744996 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.