#744978
Closest named color: Light Eggplant (#894585). oklch(47.2% 0.09 323.9), rgb(116, 73, 120).
Aa
White text reads best on this color (7.07:1).
About this color
#744978 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.090 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.046 away. White text reads best on it, at 7.07:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.090) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.96:1 |
| White text | 7.07:1 |
Values
| HEX | #744978 |
| RGB | rgb(116, 73, 120) |
| HSL | hsl(295, 24%, 38%) |
| OKLCH | oklch(47.2% 0.09 323.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744978 | 7.07:1 | AAA | Lc -89.3 | Fine for body text |
| Black text on #744978 | 2.96:1 | Fails | Lc 19.6 | Dividers and decoration only |
| #744978 text on white | 7.07:1 | AAA | Lc 84.4 | Fine for body text |
| #744978 text on black | 2.96:1 | Fails | Lc -17.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F8
oklch(97.1% 0.006 317.8)
-
Step 100
100
#EEE7EF
oklch(93.6% 0.013 321.9)
-
Step 200
200
#E1D4E2
oklch(88.5% 0.024 323.6)
-
Step 300
300
#CFB8D1
oklch(81% 0.043 323.5)
-
Step 400
400
#B792BA
oklch(70.7% 0.071 323.9)
-
Step 500
500
#A477A8
oklch(63.1% 0.088 323.8)
-
Step 600
600
#8F5F93
oklch(55.6% 0.096 324.1)
-
Step 700
700 (this color)
#744978
oklch(47.2% 0.09 323.9)
-
Step 800
800
#634066
oklch(42.6% 0.075 324)
-
Step 900
900
#513753
oklch(37.8% 0.057 324.2)
-
Step 950
950
#2F2031
oklch(26.9% 0.037 322.5)
#744978 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #44557A | 0.082 |
| Deuteranopia (no green cones) | #4F5A76 | 0.075 |
| Tritanopia (no blue cones) | #764E5B | 0.054 |
| Achromatopsia (no color) | #585858 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744978
#744978
oklch(47.2% 0.09 323.9)
- #3A6839
#3A6839
oklch(47.1% 0.09 143.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744978, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.046
- Dull Purple #84597E ΔE 0.054
- Dark Mauve #874C62 ΔE 0.054
- Muted Purple #805B87 ΔE 0.055
- Dusky Purple #895B7B ΔE 0.065
- Dusty Grape #545775 ΔE 0.065
- Dusty Purple #825F87 ΔE 0.066
- Brownish Purple #76424E ΔE 0.066
Use #744978 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.