#744974
Closest named color: Light Eggplant (#894585). oklch(47% 0.085 326.8), rgb(116, 73, 116).
Aa
White text reads best on this color (7.12:1).
About this color
#744974 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.085 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.049 away. White text reads best on it, at 7.12:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.085) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.94:1 |
| White text | 7.12:1 |
Values
| HEX | #744974 |
| RGB | rgb(116, 73, 116) |
| HSL | hsl(300, 23%, 37%) |
| OKLCH | oklch(47% 0.085 326.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744974 | 7.12:1 | AAA | Lc -89.5 | Fine for body text |
| Black text on #744974 | 2.94:1 | Fails | Lc 19.5 | Dividers and decoration only |
| #744974 text on white | 7.12:1 | AAA | Lc 84.6 | Fine for body text |
| #744974 text on black | 2.94:1 | Fails | Lc -17.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7EE
oklch(93.5% 0.012 325.7)
-
Step 200
200
#E2D4E1
oklch(88.5% 0.023 328)
-
Step 300
300
#D0B8CF
oklch(81% 0.041 327.2)
-
Step 400
400
#B792B6
oklch(70.6% 0.066 327.1)
-
Step 500
500
#A577A4
oklch(63% 0.085 327.2)
-
Step 600
600
#906090
oklch(55.7% 0.092 326.7)
-
Step 700
700 (this color)
#744974
oklch(47% 0.085 326.8)
-
Step 800
800
#634163
oklch(42.7% 0.07 326.7)
-
Step 900
900
#513751
oklch(37.7% 0.055 326.6)
-
Step 950
950
#30202F
oklch(27% 0.036 328.6)
#744974 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #465476 | 0.079 |
| Deuteranopia (no green cones) | #515A73 | 0.072 |
| Tritanopia (no blue cones) | #774D59 | 0.049 |
| Achromatopsia (no color) | #585858 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744974
#744974
oklch(47% 0.085 326.8)
- #38683E
#38683E
oklch(47.1% 0.085 146.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744974, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.049
- Dark Mauve #874C62 ΔE 0.049
- Dull Purple #84597E ΔE 0.054
- Muted Purple #805B87 ΔE 0.057
- Brownish Purple #76424E ΔE 0.059
- Dusty Grape #545775 ΔE 0.063
- Dusky Purple #895B7B ΔE 0.064
- Dusty Purple #825F87 ΔE 0.067
Use #744974 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.