#744959
Closest named color: Brownish Purple (#76424E). oklch(46% 0.063 355.9), rgb(116, 73, 89).
Aa
White text reads best on this color (7.39:1).
About this color
#744959 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.063 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.021 away. White text reads best on it, at 7.39:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.063) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.83:1 |
| White text | 7.39:1 |
Values
| HEX | #744959 |
| RGB | rgb(116, 73, 89) |
| HSL | hsl(338, 23%, 37%) |
| OKLCH | oklch(46% 0.063 355.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744959 | 7.39:1 | AAA | Lc -90.4 | Preferred for body text |
| Black text on #744959 | 2.83:1 | Fails | Lc 18.5 | Dividers and decoration only |
| #744959 text on white | 7.39:1 | AAA | Lc 85.6 | Fine for body text |
| #744959 text on black | 2.83:1 | Fails | Lc -16.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#EFE7EA
oklch(93.5% 0.01 352.4)
-
Step 200
200
#E3D5D9
oklch(88.5% 0.016 358.1)
-
Step 300
300
#D2B9C1
oklch(80.9% 0.03 356.5)
-
Step 400
400
#BA95A1
oklch(70.7% 0.047 357)
-
Step 500
500
#A97A8B
oklch(63.1% 0.063 355.6)
-
Step 600
600
#936375
oklch(55.6% 0.067 355.3)
-
Step 700
700 (this color)
#744959
oklch(46% 0.063 355.9)
-
Step 800
800
#664350
oklch(42.7% 0.052 355.6)
-
Step 900
900
#533942
oklch(37.7% 0.039 356.7)
-
Step 950
950
#312127
oklch(27% 0.027 354.7)
#744959 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E515A | 0.067 |
| Deuteranopia (no green cones) | #585858 | 0.063 |
| Tritanopia (no blue cones) | #7A474F | 0.018 |
| Achromatopsia (no color) | #565656 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744959
#744959
oklch(46% 0.063 355.9)
- #2C6356
#2C6356
oklch(45.8% 0.062 175.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744959, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.021
- Dark Mauve #874C62 ΔE 0.040
- Purple Brown #673A3F ΔE 0.058
- Dusty Grape #545775 ΔE 0.070
- Dull Purple #84597E ΔE 0.072
- Dusky Purple #895B7B ΔE 0.076
- Muted Purple #805B87 ΔE 0.081
- Light Eggplant #894585 ΔE 0.085
Use #744959 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.