#744950
Closest named color: Brownish Purple (#76424E). oklch(45.7% 0.059 9.1), rgb(116, 73, 80).
Aa
White text reads best on this color (7.46:1).
About this color
#744950 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.059 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.018 away. White text reads best on it, at 7.46:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.059) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.81:1 |
| White text | 7.46:1 |
Values
| HEX | #744950 |
| RGB | rgb(116, 73, 80) |
| HSL | hsl(350, 23%, 37%) |
| OKLCH | oklch(45.7% 0.059 9.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744950 | 7.46:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #744950 | 2.81:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #744950 text on white | 7.46:1 | AAA | Lc 85.8 | Fine for body text |
| #744950 text on black | 2.81:1 | Fails | Lc -16.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#F0E7E8
oklch(93.5% 0.01 9.5)
-
Step 200
200
#E5D4D6
oklch(88.4% 0.019 9.4)
-
Step 300
300
#D6B8BC
oklch(81% 0.035 8.8)
-
Step 400
400
#C09399
oklch(70.7% 0.055 9.6)
-
Step 500
500
#B07880
oklch(63.2% 0.071 9.9)
-
Step 600
600
#9A606A
oklch(55.6% 0.076 8.6)
-
Step 700
700
#844F58
oklch(49.1% 0.072 9.1)
-
Step 800
800 (this color)
#744950
oklch(45.7% 0.059 9.1)
-
Step 900
900
#57373C
oklch(37.6% 0.046 9.3)
-
Step 950
950
#332023
oklch(26.9% 0.03 8.9)
#744950 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #505050 | 0.065 |
| Deuteranopia (no green cones) | #5A584F | 0.061 |
| Tritanopia (no blue cones) | #7C454B | 0.017 |
| Achromatopsia (no color) | #555555 | 0.060 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744950
#744950
oklch(45.7% 0.059 9.1)
- #29625E
#29625E
oklch(45.7% 0.06 189.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744950, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.018
- Dark Mauve #874C62 ΔE 0.047
- Purple Brown #673A3F ΔE 0.052
- Milk Chocolate #7F4E1E ΔE 0.073
- Dusty Grape #545775 ΔE 0.077
- Saddle Brown #8B4513 ΔE 0.080
- Dull Purple #84597E ΔE 0.082
- Cocoa #875F42 ΔE 0.082
Use #744950 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.