#74494D
Closest named color: Brownish Purple (#76424E). oklch(45.6% 0.059 13.6), rgb(116, 73, 77).
Aa
White text reads best on this color (7.49:1).
About this color
#74494D is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.059 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.020 away. White text reads best on it, at 7.49:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.059) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.80:1 |
| White text | 7.49:1 |
Values
| HEX | #74494D |
| RGB | rgb(116, 73, 77) |
| HSL | hsl(354, 23%, 37%) |
| OKLCH | oklch(45.6% 0.059 13.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74494D | 7.49:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #74494D | 2.80:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #74494D text on white | 7.49:1 | AAA | Lc 85.9 | Fine for body text |
| #74494D text on black | 2.80:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E7E8
oklch(93.5% 0.01 9.5)
-
Step 200
200
#E6D4D5
oklch(88.5% 0.02 13.7)
-
Step 300
300
#D6B8BA
oklch(80.9% 0.035 13.3)
-
Step 400
400
#C19396
oklch(70.8% 0.056 14.2)
-
Step 500
500
#B0787D
oklch(63.1% 0.071 13.4)
-
Step 600
600
#9B6066
oklch(55.6% 0.077 13.3)
-
Step 700
700
#844F55
oklch(49% 0.072 12.7)
-
Step 800
800 (this color)
#74494D
oklch(45.6% 0.059 13.6)
-
Step 900
900
#57373A
oklch(37.6% 0.046 13.4)
-
Step 950
950
#332122
oklch(27.1% 0.028 15.4)
#74494D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #51504D | 0.063 |
| Deuteranopia (no green cones) | #5B584C | 0.060 |
| Tritanopia (no blue cones) | #7C454B | 0.017 |
| Achromatopsia (no color) | #555555 | 0.059 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74494D
#74494D
oklch(45.6% 0.059 13.6)
- #296160
#296160
oklch(45.5% 0.059 193.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74494D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.020
- Dark Mauve #874C62 ΔE 0.049
- Purple Brown #673A3F ΔE 0.051
- Milk Chocolate #7F4E1E ΔE 0.069
- Saddle Brown #8B4513 ΔE 0.076
- Dusty Grape #545775 ΔE 0.080
- Cocoa #875F42 ΔE 0.080
- Medium Brown #7F5112 ΔE 0.081
Use #74494D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.