#744949
Closest named color: Brownish Purple (#76424E). oklch(45.4% 0.059 19.6), rgb(116, 73, 73).
Aa
White text reads best on this color (7.52:1).
About this color
#744949 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.059 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.023 away. White text reads best on it, at 7.52:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.059) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.79:1 |
| White text | 7.52:1 |
Values
| HEX | #744949 |
| RGB | rgb(116, 73, 73) |
| HSL | hsl(0, 23%, 37%) |
| OKLCH | oklch(45.4% 0.059 19.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744949 | 7.52:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #744949 | 2.79:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #744949 text on white | 7.52:1 | AAA | Lc 86.0 | Fine for body text |
| #744949 text on black | 2.79:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E7E7
oklch(93.5% 0.01 17.3)
-
Step 200
200
#E6D4D4
oklch(88.5% 0.02 17.5)
-
Step 300
300
#D6B8B8
oklch(80.8% 0.035 17.9)
-
Step 400
400
#C19393
oklch(70.7% 0.056 18.6)
-
Step 500
500
#B07878
oklch(63% 0.071 19.2)
-
Step 600
600
#9B6161
oklch(55.6% 0.076 19.8)
-
Step 700
700
#855050
oklch(49.2% 0.072 20)
-
Step 800
800 (this color)
#744949
oklch(45.4% 0.059 19.6)
-
Step 900
900
#583838
oklch(37.8% 0.046 19.4)
-
Step 950
950
#332121
oklch(27% 0.028 19.1)
#744949 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514F49 | 0.063 |
| Deuteranopia (no green cones) | #5C5848 | 0.059 |
| Tritanopia (no blue cones) | #7C4449 | 0.019 |
| Achromatopsia (no color) | #545454 | 0.060 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744949
#744949
oklch(45.4% 0.059 19.6)
- #286063
#286063
oklch(45.3% 0.059 200.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744949, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.023
- Purple Brown #673A3F ΔE 0.050
- Dark Mauve #874C62 ΔE 0.054
- Milk Chocolate #7F4E1E ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.071
- Medium Brown #7F5112 ΔE 0.076
- Cocoa #875F42 ΔE 0.078
- Red Brown #8B2E16 ΔE 0.078
Use #744949 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.