#744944
Closest named color: Brownish Purple (#76424E). oklch(45.3% 0.06 26.9), rgb(116, 73, 68).
Aa
White text reads best on this color (7.55:1).
About this color
#744944 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.060 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.029 away. White text reads best on it, at 7.55:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.060) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.77:1 |
| White text | 7.55:1 |
Values
| HEX | #744944 |
| RGB | rgb(116, 73, 68) |
| HSL | hsl(6, 26%, 36%) |
| OKLCH | oklch(45.3% 0.06 26.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744944 | 7.55:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #744944 | 2.77:1 | Fails | Lc 17.9 | Dividers and decoration only |
| #744944 text on white | 7.55:1 | AAA | Lc 86.1 | Fine for body text |
| #744944 text on black | 2.77:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E6D5D2
oklch(88.6% 0.019 29.6)
-
Step 300
300
#D7B9B5
oklch(81% 0.035 26.9)
-
Step 400
400
#C1948E
oklch(70.7% 0.055 27.2)
-
Step 500
500
#B17972
oklch(63.1% 0.072 27.2)
-
Step 600
600
#9C615A
oklch(55.6% 0.078 27.2)
-
Step 700
700
#85504A
oklch(49% 0.073 27)
-
Step 800
800 (this color)
#744944
oklch(45.3% 0.06 26.9)
-
Step 900
900
#583834
oklch(37.7% 0.047 27.3)
-
Step 950
950
#34211F
oklch(27.1% 0.03 25.9)
#744944 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524F43 | 0.062 |
| Deuteranopia (no green cones) | #5D5843 | 0.058 |
| Tritanopia (no blue cones) | #7D4348 | 0.025 |
| Achromatopsia (no color) | #545454 | 0.060 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744944
#744944
oklch(45.3% 0.06 26.9)
- #276067
#276067
oklch(45.4% 0.06 206.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744944, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.029
- Purple Brown #673A3F ΔE 0.050
- Milk Chocolate #7F4E1E ΔE 0.056
- Dark Mauve #874C62 ΔE 0.059
- Saddle Brown #8B4513 ΔE 0.065
- Medium Brown #7F5112 ΔE 0.069
- Red Brown #8B2E16 ΔE 0.075
- Cocoa #875F42 ΔE 0.075
Use #744944 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.