#744899

Closest named color: Light Eggplant (#894585). oklch(48.8% 0.132 307.3), rgb(116, 72, 153).

Aa

White text reads best on this color (6.71:1).

About this color

#744899 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.132 and its hue 307°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.051 away. White text reads best on it, at 6.71:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.132)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.12:1
White text6.71:1

Values

HEX#744899
RGBrgb(116, 72, 153)
HSLhsl(273, 36%, 44%)
OKLCHoklch(48.8% 0.132 307.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744899 6.71:1 AA Lc -87.9 Fine for body text
Black text on #744899 3.12:1 AA large text Lc 21.2 Dividers and decoration only
#744899 text on white 6.71:1 AA Lc 82.8 Fine for body text
#744899 text on black 3.12:1 AA large text Lc -19.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FA

    oklch(97.1% 0.009 308.4)

  2. Step 100

    100

    #EDE7F4

    oklch(93.6% 0.018 306.7)

  3. Step 200

    200

    #DFD3EC

    oklch(88.4% 0.036 307.2)

  4. Step 300

    300

    #CBB6E1

    oklch(80.8% 0.064 307.1)

  5. Step 400

    400

    #B28FD2

    oklch(70.7% 0.103 307.8)

  6. Step 500

    500

    #9F72C6

    oklch(63.1% 0.131 307.7)

  7. Step 600

    600

    #8A59B3

    oklch(55.6% 0.142 307.5)

  8. Step 700

    700 (this color)

    #744899

    oklch(48.8% 0.132 307.3)

  9. Step 800

    800

    #5F3C7D

    oklch(42.7% 0.11 307.2)

  10. Step 900

    900

    #4E3464

    oklch(37.7% 0.085 307.8)

  11. Step 950

    950

    #2D1F3B

    oklch(27% 0.054 306.2)

Export this scale for Tailwind in the Tailwind colors tool

#744899 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#305A9C0.104
Deuteranopia (no green cones)#3D5C970.094
Tritanopia (no blue cones)#6E56690.095
Achromatopsia (no color)#5C5C5C0.132

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744899

    #744899

    oklch(48.8% 0.132 307.3)

  • #4C6C00

    #4C6C00

    oklch(48.8% 0.126 127.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744899

    #744899

    oklch(48.8% 0.132 307.3)

  • #4F55A9

    #4F55A9

    oklch(48.8% 0.132 277.2)

  • #8D3E7A

    #8D3E7A

    oklch(48.9% 0.131 337.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744899

    #744899

    oklch(48.8% 0.132 307.3)

  • #705F00

    #705F00

    oklch(48.7% 0.1 96.9)

  • #007345

    #007345

    oklch(48.9% 0.116 157.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744899

    #744899

    oklch(48.8% 0.132 307.3)

  • #885200

    #885200

    oklch(48.9% 0.108 67.2)

  • #006F68

    #006F68

    oklch(48.8% 0.085 187.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744899

    #744899

    oklch(48.8% 0.132 307.3)

  • #9C3F22

    #9C3F22

    oklch(48.9% 0.131 37.5)

  • #4C6C00

    #4C6C00

    oklch(48.8% 0.126 127.2)

  • #006C80

    #006C80

    oklch(49% 0.087 216.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744899, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744899 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.