#744896
Closest named color: Light Eggplant (#894585). oklch(48.7% 0.128 308.4), rgb(116, 72, 150).
Aa
White text reads best on this color (6.75:1).
About this color
#744896 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.128 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.048 away. White text reads best on it, at 6.75:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.128) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.10:1 |
| White text | 6.75:1 |
Values
| HEX | #744896 |
| RGB | rgb(116, 72, 150) |
| HSL | hsl(274, 35%, 44%) |
| OKLCH | oklch(48.7% 0.128 308.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744896 | 6.75:1 | AA | Lc -88.0 | Fine for body text |
| Black text on #744896 | 3.10:1 | AA large text | Lc 21.0 | Dividers and decoration only |
| #744896 text on white | 6.75:1 | AA | Lc 83.0 | Fine for body text |
| #744896 text on black | 3.10:1 | AA large text | Lc -18.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F3
oklch(93.6% 0.017 308.3)
-
Step 200
200
#DFD3EB
oklch(88.4% 0.035 308)
-
Step 300
300
#CCB6E0
oklch(80.8% 0.063 308.6)
-
Step 400
400
#B290D0
oklch(70.8% 0.098 308.3)
-
Step 500
500
#9F73C4
oklch(63.1% 0.126 308.2)
-
Step 600
600
#8A5AB0
oklch(55.6% 0.137 308.3)
-
Step 700
700 (this color)
#744896
oklch(48.7% 0.128 308.4)
-
Step 800
800
#5F3D7B
oklch(42.7% 0.105 307.9)
-
Step 900
900
#4E3463
oklch(37.7% 0.083 308.4)
-
Step 950
950
#2E1F3A
oklch(27.1% 0.052 308.8)
#744896 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #325A99 | 0.102 |
| Deuteranopia (no green cones) | #3F5C94 | 0.092 |
| Tritanopia (no blue cones) | #6F5568 | 0.091 |
| Achromatopsia (no color) | #5B5B5B | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744896
#744896
oklch(48.7% 0.128 308.4)
- #496C00
#496C00
oklch(48.6% 0.128 128.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744896, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.048
- Rebecca Purple #663399 ΔE 0.058
- Muted Purple #805B87 ΔE 0.066
- Twilight #4E518B ΔE 0.069
- Dull Purple #84597E ΔE 0.074
- Warm Purple #952E8F ΔE 0.076
- Dusty Purple #825F87 ΔE 0.077
- Dusk #4E5481 ΔE 0.080
Use #744896 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.