#744864
Closest named color: Brownish Purple (#76424E). oklch(46.2% 0.072 341.7), rgb(116, 72, 100).
Aa
White text reads best on this color (7.35:1).
About this color
#744864 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.072 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.034 away. White text reads best on it, at 7.35:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.85:1 |
| White text | 7.35:1 |
Values
| HEX | #744864 |
| RGB | rgb(116, 72, 100) |
| HSL | hsl(322, 23%, 37%) |
| OKLCH | oklch(46.2% 0.072 341.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744864 | 7.35:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #744864 | 2.85:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #744864 text on white | 7.35:1 | AAA | Lc 85.4 | Fine for body text |
| #744864 text on black | 2.85:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#EFE7EC
oklch(93.6% 0.011 339.3)
-
Step 200
200
#E3D4DD
oklch(88.5% 0.02 340.7)
-
Step 300
300
#D1B8C7
oklch(80.8% 0.035 341.2)
-
Step 400
400
#BA93AB
oklch(70.7% 0.057 341.2)
-
Step 500
500
#A87996
oklch(63.2% 0.071 341.8)
-
Step 600
600
#936180
oklch(55.6% 0.077 342.2)
-
Step 700
700 (this color)
#744864
oklch(46.2% 0.072 341.7)
-
Step 800
800
#664258
oklch(42.8% 0.059 342.6)
-
Step 900
900
#533849
oklch(37.8% 0.046 341.4)
-
Step 950
950
#31212B
oklch(27.1% 0.03 341.3)
#744864 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A5265 | 0.074 |
| Deuteranopia (no green cones) | #555863 | 0.067 |
| Tritanopia (no blue cones) | #794852 | 0.031 |
| Achromatopsia (no color) | #565656 | 0.072 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744864
#744864
oklch(46.2% 0.072 341.7)
- #2E654C
#2E654C
oklch(46.2% 0.072 162)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744864, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.034
- Dark Mauve #874C62 ΔE 0.039
- Dull Purple #84597E ΔE 0.063
- Dusty Grape #545775 ΔE 0.065
- Purple Brown #673A3F ΔE 0.068
- Light Eggplant #894585 ΔE 0.068
- Dusky Purple #895B7B ΔE 0.070
- Muted Purple #805B87 ΔE 0.071
Use #744864 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.