#744849
Closest named color: Brownish Purple (#76424E). oklch(45.3% 0.061 18.2), rgb(116, 72, 73).
Aa
White text reads best on this color (7.59:1).
About this color
#744849 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.061 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.021 away. White text reads best on it, at 7.59:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.061) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.76:1 |
| White text | 7.59:1 |
Values
| HEX | #744849 |
| RGB | rgb(116, 72, 73) |
| HSL | hsl(359, 23%, 37%) |
| OKLCH | oklch(45.3% 0.061 18.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744849 | 7.59:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #744849 | 2.76:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #744849 text on white | 7.59:1 | AAA | Lc 86.2 | Fine for body text |
| #744849 text on black | 2.76:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E7
oklch(93.6% 0.011 17.4)
-
Step 200
200
#E6D4D4
oklch(88.5% 0.02 17.5)
-
Step 300
300
#D7B8B8
oklch(80.9% 0.036 17.9)
-
Step 400
400
#C29393
oklch(70.8% 0.057 18.6)
-
Step 500
500
#B17879
oklch(63.1% 0.072 18.1)
-
Step 600
600
#9C6062
oklch(55.6% 0.078 17.7)
-
Step 700
700
#854F51
oklch(49% 0.073 17.7)
-
Step 800
800 (this color)
#744849
oklch(45.3% 0.061 18.2)
-
Step 900
900
#583738
oklch(37.6% 0.047 17.6)
-
Step 950
950
#342121
oklch(27.2% 0.03 19.2)
#744849 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504F49 | 0.065 |
| Deuteranopia (no green cones) | #5B5748 | 0.060 |
| Tritanopia (no blue cones) | #7C4349 | 0.019 |
| Achromatopsia (no color) | #545454 | 0.061 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744849
#744849
oklch(45.3% 0.061 18.2)
- #256062
#256062
oklch(45.2% 0.061 198.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744849, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.021
- Purple Brown #673A3F ΔE 0.048
- Dark Mauve #874C62 ΔE 0.054
- Milk Chocolate #7F4E1E ΔE 0.065
- Saddle Brown #8B4513 ΔE 0.072
- Red Brown #8B2E16 ΔE 0.077
- Medium Brown #7F5112 ΔE 0.078
- Cocoa #875F42 ΔE 0.080
Use #744849 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.