#744772
Closest named color: Dark Mauve (#874C62). oklch(46.6% 0.087 328.4), rgb(116, 71, 114).
Aa
White text reads best on this color (7.27:1).
About this color
#744772 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.087 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.050 away. White text reads best on it, at 7.27:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.087) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.88:1 |
| White text | 7.27:1 |
Values
| HEX | #744772 |
| RGB | rgb(116, 71, 114) |
| HSL | hsl(303, 24%, 37%) |
| OKLCH | oklch(46.6% 0.087 328.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744772 | 7.27:1 | AAA | Lc -90.0 | Fine for body text |
| Black text on #744772 | 2.88:1 | Fails | Lc 18.9 | Dividers and decoration only |
| #744772 text on white | 7.27:1 | AAA | Lc 85.1 | Fine for body text |
| #744772 text on black | 2.88:1 | Fails | Lc -16.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7EE
oklch(93.6% 0.013 329.6)
-
Step 200
200
#E2D4E1
oklch(88.5% 0.023 328)
-
Step 300
300
#D0B7CE
oklch(80.8% 0.042 328.5)
-
Step 400
400
#B892B6
oklch(70.7% 0.067 328)
-
Step 500
500
#A677A4
oklch(63.2% 0.085 328)
-
Step 600
600
#915F8F
oklch(55.6% 0.093 328.1)
-
Step 700
700 (this color)
#744772
oklch(46.6% 0.087 328.4)
-
Step 800
800
#644063
oklch(42.6% 0.072 327.7)
-
Step 900
900
#523751
oklch(37.8% 0.056 327.9)
-
Step 950
950
#30202F
oklch(27% 0.036 328.6)
#744772 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #445374 | 0.083 |
| Deuteranopia (no green cones) | #505971 | 0.075 |
| Tritanopia (no blue cones) | #774B57 | 0.049 |
| Achromatopsia (no color) | #575757 | 0.088 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744772
#744772
oklch(46.6% 0.087 328.4)
- #33673D
#33673D
oklch(46.6% 0.088 148.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744772, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.050
- Light Eggplant #894585 ΔE 0.051
- Brownish Purple #76424E ΔE 0.057
- Dull Purple #84597E ΔE 0.058
- Muted Purple #805B87 ΔE 0.062
- Dusty Grape #545775 ΔE 0.066
- Dusky Purple #895B7B ΔE 0.068
- Dusk #4E5481 ΔE 0.071
Use #744772 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.