#744759
Closest named color: Brownish Purple (#76424E). oklch(45.6% 0.066 354.5), rgb(116, 71, 89).
Aa
White text reads best on this color (7.53:1).
About this color
#744759 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.066 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.018 away. White text reads best on it, at 7.53:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.066) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.78:1 |
| White text | 7.53:1 |
Values
| HEX | #744759 |
| RGB | rgb(116, 71, 89) |
| HSL | hsl(336, 24%, 37%) |
| OKLCH | oklch(45.6% 0.066 354.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744759 | 7.53:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #744759 | 2.78:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #744759 text on white | 7.53:1 | AAA | Lc 86.0 | Fine for body text |
| #744759 text on black | 2.78:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#F0E7EA
oklch(93.6% 0.011 354.9)
-
Step 200
200
#E6D4DA
oklch(88.6% 0.021 355.3)
-
Step 300
300
#D6B7C2
oklch(80.9% 0.038 354.6)
-
Step 400
400
#C191A3
oklch(70.8% 0.062 354.5)
-
Step 500
500
#B0758C
oklch(63% 0.08 354.6)
-
Step 600
600
#9B5D76
oklch(55.5% 0.087 354.6)
-
Step 700
700
#844D63
oklch(49.1% 0.079 354.9)
-
Step 800
800 (this color)
#744759
oklch(45.6% 0.066 354.5)
-
Step 900
900
#573643
oklch(37.7% 0.051 354.6)
-
Step 950
950
#332027
oklch(27% 0.031 355.6)
#744759 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C505A | 0.072 |
| Deuteranopia (no green cones) | #575758 | 0.066 |
| Tritanopia (no blue cones) | #7B454D | 0.022 |
| Achromatopsia (no color) | #545454 | 0.067 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744759
#744759
oklch(45.6% 0.066 354.5)
- #286354
#286354
oklch(45.6% 0.067 174)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744759, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.018
- Dark Mauve #874C62 ΔE 0.041
- Purple Brown #673A3F ΔE 0.055
- Dusty Grape #545775 ΔE 0.072
- Dull Purple #84597E ΔE 0.074
- Dusky Purple #895B7B ΔE 0.079
- Light Eggplant #894585 ΔE 0.083
- Muted Purple #805B87 ΔE 0.083
Use #744759 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.