#744699
Closest named color: Light Eggplant (#894585). oklch(48.5% 0.135 307.7), rgb(116, 70, 153).
Aa
White text reads best on this color (6.82:1).
About this color
#744699 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.135 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.052 away. White text reads best on it, at 6.82:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.135) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.07:1 |
| White text | 6.82:1 |
Values
| HEX | #744699 |
| RGB | rgb(116, 70, 153) |
| HSL | hsl(273, 37%, 44%) |
| OKLCH | oklch(48.5% 0.135 307.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744699 | 6.82:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #744699 | 3.07:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #744699 text on white | 6.82:1 | AA | Lc 83.3 | Fine for body text |
| #744699 text on black | 3.07:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F4
oklch(93.6% 0.018 306.7)
-
Step 200
200
#E0D3EC
oklch(88.5% 0.037 308.8)
-
Step 300
300
#CCB6E2
oklch(80.9% 0.065 307.6)
-
Step 400
400
#B28FD3
oklch(70.7% 0.104 307.5)
-
Step 500
500
#A071C7
oklch(63% 0.134 308.2)
-
Step 600
600
#8B58B4
oklch(55.6% 0.146 308)
-
Step 700
700 (this color)
#744699
oklch(48.5% 0.135 307.7)
-
Step 800
800
#603B7E
oklch(42.7% 0.113 307.8)
-
Step 900
900
#4E3365
oklch(37.6% 0.088 307.6)
-
Step 950
950
#2E1E3B
oklch(26.9% 0.056 308.5)
#744699 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D599C | 0.108 |
| Deuteranopia (no green cones) | #3B5B97 | 0.098 |
| Tritanopia (no blue cones) | #6F5569 | 0.097 |
| Achromatopsia (no color) | #5B5B5B | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744699
#744699
oklch(48.5% 0.135 307.7)
- #4A6B00
#4A6B00
oklch(48.4% 0.126 127.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744699, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.052
- Rebecca Purple #663399 ΔE 0.053
- Muted Purple #805B87 ΔE 0.072
- Twilight #4E518B ΔE 0.073
- Warm Purple #952E8F ΔE 0.074
- Purply #983FB2 ΔE 0.078
- Iris #6258C4 ΔE 0.080
- Dull Purple #84597E ΔE 0.081
Use #744699 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.