#744677
Closest named color: Light Eggplant (#894585). oklch(46.7% 0.095 324.8), rgb(116, 70, 119).
Aa
White text reads best on this color (7.27:1).
About this color
#744677 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.095 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.046 away. White text reads best on it, at 7.27:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.095) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.88:1 |
| White text | 7.27:1 |
Values
| HEX | #744677 |
| RGB | rgb(116, 70, 119) |
| HSL | hsl(296, 26%, 37%) |
| OKLCH | oklch(46.7% 0.095 324.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744677 | 7.27:1 | AAA | Lc -90.0 | Fine for body text |
| Black text on #744677 | 2.88:1 | Fails | Lc 18.9 | Dividers and decoration only |
| #744677 text on white | 7.27:1 | AAA | Lc 85.1 | Fine for body text |
| #744677 text on black | 2.88:1 | Fails | Lc -16.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#EFE7EF
oklch(93.7% 0.014 325.7)
-
Step 200
200
#E2D4E3
oklch(88.6% 0.025 323.8)
-
Step 300
300
#D0B7D1
oklch(80.9% 0.045 324.8)
-
Step 400
400
#B891BA
oklch(70.6% 0.073 324.7)
-
Step 500
500
#A676A9
oklch(63.2% 0.093 324.6)
-
Step 600
600
#915E94
oklch(55.7% 0.101 324.9)
-
Step 700
700 (this color)
#744677
oklch(46.7% 0.095 324.8)
-
Step 800
800
#643F67
oklch(42.6% 0.079 324.2)
-
Step 900
900
#523654
oklch(37.7% 0.062 324.4)
-
Step 950
950
#302031
oklch(27.1% 0.038 324.6)
#744677 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #415379 | 0.087 |
| Deuteranopia (no green cones) | #4D5975 | 0.080 |
| Tritanopia (no blue cones) | #764B59 | 0.055 |
| Achromatopsia (no color) | #575757 | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744677
#744677
oklch(46.7% 0.095 324.8)
- #346737
#346737
oklch(46.5% 0.094 145.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744677, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.046
- Dark Mauve #874C62 ΔE 0.057
- Dull Purple #84597E ΔE 0.060
- Muted Purple #805B87 ΔE 0.062
- Brownish Purple #76424E ΔE 0.065
- Dusty Grape #545775 ΔE 0.069
- Dusk #4E5481 ΔE 0.071
- Dusky Purple #895B7B ΔE 0.071
Use #744677 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.