#744672
Closest named color: Light Eggplant (#894585). oklch(46.4% 0.089 328.4), rgb(116, 70, 114).
Aa
White text reads best on this color (7.33:1).
About this color
#744672 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.089 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 7.33:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.089) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.86:1 |
| White text | 7.33:1 |
Values
| HEX | #744672 |
| RGB | rgb(116, 70, 114) |
| HSL | hsl(303, 25%, 36%) |
| OKLCH | oklch(46.4% 0.089 328.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744672 | 7.33:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #744672 | 2.86:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #744672 text on white | 7.33:1 | AAA | Lc 85.3 | Fine for body text |
| #744672 text on black | 2.86:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7EE
oklch(93.6% 0.013 329.6)
-
Step 200
200
#E2D4E1
oklch(88.5% 0.023 328)
-
Step 300
300
#D1B7CF
oklch(80.9% 0.044 328.4)
-
Step 400
400
#B992B6
oklch(70.8% 0.068 328.8)
-
Step 500
500
#A776A4
oklch(63.1% 0.088 328.6)
-
Step 600
600
#925E8F
oklch(55.6% 0.096 328.8)
-
Step 700
700 (this color)
#744672
oklch(46.4% 0.089 328.4)
-
Step 800
800
#654063
oklch(42.8% 0.073 328.6)
-
Step 900
900
#523651
oklch(37.6% 0.058 327.9)
-
Step 950
950
#30202F
oklch(27% 0.036 328.6)
#744672 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #435274 | 0.085 |
| Deuteranopia (no green cones) | #4F5871 | 0.077 |
| Tritanopia (no blue cones) | #774A57 | 0.049 |
| Achromatopsia (no color) | #565656 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744672
#744672
oklch(46.4% 0.089 328.4)
- #32673C
#32673C
oklch(46.5% 0.089 148.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744672, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Dark Mauve #874C62 ΔE 0.052
- Brownish Purple #76424E ΔE 0.057
- Dull Purple #84597E ΔE 0.060
- Muted Purple #805B87 ΔE 0.064
- Dusty Grape #545775 ΔE 0.068
- Dusky Purple #895B7B ΔE 0.070
- Dusk #4E5481 ΔE 0.072
Use #744672 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.