#744667
Closest named color: Brownish Purple (#76424E). oklch(45.9% 0.078 338), rgb(116, 70, 103).
Aa
White text reads best on this color (7.46:1).
About this color
#744667 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.078 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.039 away. White text reads best on it, at 7.46:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.81:1 |
| White text | 7.46:1 |
Values
| HEX | #744667 |
| RGB | rgb(116, 70, 103) |
| HSL | hsl(317, 25%, 36%) |
| OKLCH | oklch(45.9% 0.078 338) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744667 | 7.46:1 | AAA | Lc -90.6 | Preferred for body text |
| Black text on #744667 | 2.81:1 | Fails | Lc 18.3 | Dividers and decoration only |
| #744667 text on white | 7.46:1 | AAA | Lc 85.8 | Fine for body text |
| #744667 text on black | 2.81:1 | Fails | Lc -16.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7EC
oklch(93.6% 0.011 339.3)
-
Step 200
200
#E3D4DE
oklch(88.5% 0.021 337.7)
-
Step 300
300
#D2B8C9
oklch(81% 0.037 338.7)
-
Step 400
400
#BA92AE
oklch(70.6% 0.061 337.4)
-
Step 500
500
#A9779A
oklch(63.1% 0.078 338.1)
-
Step 600
600
#936084
oklch(55.6% 0.083 338.2)
-
Step 700
700 (this color)
#744667
oklch(45.9% 0.078 338)
-
Step 800
800
#66415B
oklch(42.7% 0.064 338.4)
-
Step 900
900
#53374B
oklch(37.7% 0.05 337.6)
-
Step 950
950
#31202C
oklch(26.9% 0.033 337.8)
#744667 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #475168 | 0.080 |
| Deuteranopia (no green cones) | #535866 | 0.073 |
| Tritanopia (no blue cones) | #794752 | 0.037 |
| Achromatopsia (no color) | #555555 | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744667
#744667
oklch(45.9% 0.078 338)
- #2C6547
#2C6547
oklch(45.9% 0.078 158.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744667, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.039
- Dark Mauve #874C62 ΔE 0.043
- Light Eggplant #894585 ΔE 0.063
- Dull Purple #84597E ΔE 0.065
- Dusty Grape #545775 ΔE 0.067
- Purple Brown #673A3F ΔE 0.070
- Muted Purple #805B87 ΔE 0.071
- Dusky Purple #895B7B ΔE 0.072
Use #744667 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.