#744650
Closest named color: Brownish Purple (#76424E). oklch(45.1% 0.064 5.9), rgb(116, 70, 80).
Aa
White text reads best on this color (7.67:1).
About this color
#744650 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.064 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.010 away. White text reads best on it, at 7.67:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.064) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.73:1 |
| White text | 7.67:1 |
Values
| HEX | #744650 |
| RGB | rgb(116, 70, 80) |
| HSL | hsl(347, 25%, 36%) |
| OKLCH | oklch(45.1% 0.064 5.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744650 | 7.67:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #744650 | 2.73:1 | Fails | Lc 17.5 | Dividers and decoration only |
| #744650 text on white | 7.67:1 | AAA | Lc 86.5 | Fine for body text |
| #744650 text on black | 2.73:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E9
oklch(93.6% 0.011 3.5)
-
Step 200
200
#E6D4D7
oklch(88.5% 0.02 6)
-
Step 300
300
#D7B7BD
oklch(80.9% 0.038 5.2)
-
Step 400
400
#C2919B
oklch(70.6% 0.061 5.2)
-
Step 500
500
#B27682
oklch(63.1% 0.077 6.4)
-
Step 600
600
#9D5E6C
oklch(55.6% 0.084 5.8)
-
Step 700
700
#864D5A
oklch(49.1% 0.078 5.7)
-
Step 800
800 (this color)
#744650
oklch(45.1% 0.064 5.9)
-
Step 900
900
#58363D
oklch(37.6% 0.05 6.3)
-
Step 950
950
#342024
oklch(27% 0.032 6.3)
#744650 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4E50 | 0.071 |
| Deuteranopia (no green cones) | #58564F | 0.065 |
| Tritanopia (no blue cones) | #7C424A | 0.018 |
| Achromatopsia (no color) | #535353 | 0.065 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744650
#744650
oklch(45.1% 0.064 5.9)
- #22615B
#22615B
oklch(45.1% 0.064 186.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744650, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.010
- Purple Brown #673A3F ΔE 0.046
- Dark Mauve #874C62 ΔE 0.048
- Milk Chocolate #7F4E1E ΔE 0.079
- Dusty Grape #545775 ΔE 0.080
- Red Brown #8B2E16 ΔE 0.083
- Saddle Brown #8B4513 ΔE 0.083
- Dull Purple #84597E ΔE 0.084
Use #744650 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.