#744550
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.066 4.9), rgb(116, 69, 80).
Aa
White text reads best on this color (7.74:1).
About this color
#744550 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.066 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.008 away. White text reads best on it, at 7.74:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.066) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.70:1 |
| White text | 7.74:1 |
Values
| HEX | #744550 |
| RGB | rgb(116, 69, 80) |
| HSL | hsl(346, 25%, 36%) |
| OKLCH | oklch(44.9% 0.066 4.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744550 | 7.74:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #744550 | 2.70:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #744550 text on white | 7.74:1 | AAA | Lc 86.7 | Fine for body text |
| #744550 text on black | 2.70:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E9
oklch(93.6% 0.011 3.5)
-
Step 200
200
#E6D4D7
oklch(88.5% 0.02 6)
-
Step 300
300
#D8B7BD
oklch(81% 0.039 5.7)
-
Step 400
400
#C3919B
oklch(70.7% 0.062 5.5)
-
Step 500
500
#B37583
oklch(63.1% 0.08 4.9)
-
Step 600
600
#9E5D6D
oklch(55.6% 0.087 4.4)
-
Step 700
700
#874D5B
oklch(49.2% 0.08 4.9)
-
Step 800
800 (this color)
#744550
oklch(44.9% 0.066 4.9)
-
Step 900
900
#59363E
oklch(37.8% 0.051 5)
-
Step 950
950
#342024
oklch(27% 0.032 6.3)
#744550 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4D50 | 0.073 |
| Deuteranopia (no green cones) | #58564F | 0.067 |
| Tritanopia (no blue cones) | #7C4149 | 0.018 |
| Achromatopsia (no color) | #535353 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744550
#744550
oklch(44.9% 0.066 4.9)
- #20615A
#20615A
oklch(45% 0.066 185.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744550, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.008
- Purple Brown #673A3F ΔE 0.045
- Dark Mauve #874C62 ΔE 0.049
- Milk Chocolate #7F4E1E ΔE 0.080
- Dusty Grape #545775 ΔE 0.081
- Red Brown #8B2E16 ΔE 0.083
- Saddle Brown #8B4513 ΔE 0.084
- Dull Purple #84597E ΔE 0.086
Use #744550 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.