#744544
Closest named color: Brownish Purple (#76424E). oklch(44.5% 0.065 21.3), rgb(116, 69, 68).
Aa
White text reads best on this color (7.84:1).
About this color
#744544 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.065 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.021 away. White text reads best on it, at 7.84:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.065) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.67:1 |
| White text | 7.84:1 |
Values
| HEX | #744544 |
| RGB | rgb(116, 69, 68) |
| HSL | hsl(1, 26%, 36%) |
| OKLCH | oklch(44.5% 0.065 21.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744544 | 7.84:1 | AAA | Lc -91.8 | Preferred for body text |
| Black text on #744544 | 2.67:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #744544 text on white | 7.84:1 | AAA | Lc 87.0 | Fine for body text |
| #744544 text on black | 2.67:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E7
oklch(93.6% 0.011 17.4)
-
Step 200
200
#E7D4D3
oklch(88.5% 0.021 21.2)
-
Step 300
300
#D8B7B6
oklch(80.8% 0.038 20)
-
Step 400
400
#C49290
oklch(70.7% 0.061 21.3)
-
Step 500
500
#B47675
oklch(63% 0.078 20.5)
-
Step 600
600
#9F5F5D
oklch(55.7% 0.084 22)
-
Step 700
700
#884E4D
oklch(49.2% 0.079 21.4)
-
Step 800
800 (this color)
#744544
oklch(44.5% 0.065 21.3)
-
Step 900
900
#5A3736
oklch(37.9% 0.05 21.5)
-
Step 950
950
#35201F
oklch(27% 0.033 22.5)
#744544 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4C44 | 0.068 |
| Deuteranopia (no green cones) | #5A5543 | 0.063 |
| Tritanopia (no blue cones) | #7D3F45 | 0.022 |
| Achromatopsia (no color) | #525252 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744544
#744544
oklch(44.5% 0.065 21.3)
- #1C5F63
#1C5F63
oklch(44.6% 0.065 200.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744544, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.021
- Purple Brown #673A3F ΔE 0.041
- Dark Mauve #874C62 ΔE 0.060
- Milk Chocolate #7F4E1E ΔE 0.064
- Saddle Brown #8B4513 ΔE 0.069
- Red Brown #8B2E16 ΔE 0.071
- Rust Brown #8B3103 ΔE 0.075
- Medium Brown #7F5112 ΔE 0.077
Use #744544 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.