#7444BD
Closest named color: Bluey Purple (#6241C7). oklch(50.7% 0.181 297.8), rgb(116, 68, 189).
Aa
White text reads best on this color (6.35:1).
About this color
#7444BD is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.181 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.038 away. White text reads best on it, at 6.35:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.181) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.30:1 |
| White text | 6.35:1 |
Values
| HEX | #7444BD |
| RGB | rgb(116, 68, 189) |
| HSL | hsl(264, 48%, 50%) |
| OKLCH | oklch(50.7% 0.181 297.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7444BD | 6.35:1 | AA | Lc -86.2 | Fine for body text |
| Black text on #7444BD | 3.30:1 | AA large text | Lc 23.0 | Dividers and decoration only |
| #7444BD text on white | 6.35:1 | AA | Lc 81.1 | Fine for body text |
| #7444BD text on black | 3.30:1 | AA large text | Lc -20.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#EBE7F9
oklch(93.6% 0.024 296.1)
-
Step 200
200
#DCD3F6
oklch(88.5% 0.049 297.2)
-
Step 300
300
#C7B5F3
oklch(81% 0.088 297.7)
-
Step 400
400
#AB8CEC
oklch(70.7% 0.14 297.6)
-
Step 500
500
#986CE6
oklch(63.2% 0.179 297.7)
-
Step 600
600
#844FD4
oklch(55.6% 0.196 298.1)
-
Step 700
700 (this color)
#7444BD
oklch(50.7% 0.181 297.8)
-
Step 800
800
#5B3595
oklch(42.7% 0.151 297.9)
-
Step 900
900
#4A3077
oklch(37.8% 0.117 297.4)
-
Step 950
950
#2B1D45
oklch(27% 0.073 297.5)
#7444BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0060C1 | 0.126 |
| Deuteranopia (no green cones) | #005EBA | 0.127 |
| Tritanopia (no blue cones) | #635F7A | 0.139 |
| Achromatopsia (no color) | #5F5F5F | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7444BD
#7444BD
oklch(50.7% 0.181 297.8)
- #606D00
#606D00
oklch(50.6% 0.117 117.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7444BD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.038
- Iris #6258C4 ΔE 0.051
- Slate Blue #6A5ACD ΔE 0.054
- Light Indigo #6D5ACF ΔE 0.054
- Blue With A Hint Of Purple #533CC6 ΔE 0.065
- Blurple #5539CC ΔE 0.067
- Dark Periwinkle #665FD1 ΔE 0.067
- Purply #983FB2 ΔE 0.070
Use #7444BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.