#7444B1

Closest named color: Bluey Purple (#6241C7). oklch(49.8% 0.167 300.8), rgb(116, 68, 177).

Aa

White text reads best on this color (6.55:1).

About this color

#7444B1 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.167 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.050 away. White text reads best on it, at 6.55:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.167)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.20:1
White text6.55:1

Values

HEX#7444B1
RGBrgb(116, 68, 177)
HSLhsl(266, 44%, 48%)
OKLCHoklch(49.8% 0.167 300.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7444B1 6.55:1 AA Lc -87.1 Fine for body text
Black text on #7444B1 3.20:1 AA large text Lc 22.0 Dividers and decoration only
#7444B1 text on white 6.55:1 AA Lc 82.0 Fine for body text
#7444B1 text on black 3.20:1 AA large text Lc -19.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #ECE7F8

    oklch(93.7% 0.023 299.4)

  3. Step 200

    200

    #DED3F3

    oklch(88.6% 0.045 301.1)

  4. Step 300

    300

    #C9B5ED

    oklch(80.9% 0.081 301)

  5. Step 400

    400

    #AE8DE4

    oklch(70.7% 0.128 300.6)

  6. Step 500

    500

    #9B6DDD

    oklch(63.1% 0.166 300.7)

  7. Step 600

    600

    #8652CA

    oklch(55.5% 0.18 300.6)

  8. Step 700

    700 (this color)

    #7444B1

    oklch(49.8% 0.167 300.8)

  9. Step 800

    800

    #5D378D

    oklch(42.7% 0.138 301.1)

  10. Step 900

    900

    #4C3171

    oklch(37.8% 0.107 300.9)

  11. Step 950

    950

    #2C1D42

    oklch(26.9% 0.068 300.6)

Export this scale for Tailwind in the Tailwind colors tool

#7444B1 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#005DB40.128
Deuteranopia (no green cones)#1F5DAF0.119
Tritanopia (no blue cones)#675B740.126
Achromatopsia (no color)#5D5D5D0.168

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7444B1

    #7444B1

    oklch(49.8% 0.167 300.8)

  • #596C00

    #596C00

    oklch(49.8% 0.119 121)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7444B1

    #7444B1

    oklch(49.8% 0.167 300.8)

  • #4156C0

    #4156C0

    oklch(49.8% 0.167 270.7)

  • #95348E

    #95348E

    oklch(49.8% 0.168 330.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7444B1

    #7444B1

    oklch(49.8% 0.167 300.8)

  • #795F00

    #795F00

    oklch(49.8% 0.102 90)

  • #007737

    #007737

    oklch(49.8% 0.135 150.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7444B1

    #7444B1

    oklch(49.8% 0.167 300.8)

  • #915000

    #915000

    oklch(49.8% 0.116 60.7)

  • #007365

    #007365

    oklch(49.8% 0.09 180.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7444B1

    #7444B1

    oklch(49.8% 0.167 300.8)

  • #AE2E1D

    #AE2E1D

    oklch(49.9% 0.167 31)

  • #596C00

    #596C00

    oklch(49.8% 0.119 121)

  • #006F7E

    #006F7E

    oklch(49.7% 0.086 211)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7444B1, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7444B1 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.