#744496

Closest named color: Rebecca Purple (#663399). oklch(48% 0.135 309.2), rgb(116, 68, 150).

Aa

White text reads best on this color (6.97:1).

About this color

#744496 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.135 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.050 away. White text reads best on it, at 6.97:1.

Hue familyPurples
Lightnessmedium-dark (48%)
Chromamoderately saturated (0.135)
Temperaturein between
Nearest nameRebecca Purple (#663399)
Black text3.00:1
White text6.97:1

Values

HEX#744496
RGBrgb(116, 68, 150)
HSLhsl(275, 38%, 43%)
OKLCHoklch(48% 0.135 309.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #744496 6.97:1 AA Lc -88.8 Fine for body text
Black text on #744496 3.00:1 AA large text Lc 20.2 Dividers and decoration only
#744496 text on white 6.97:1 AA Lc 83.8 Fine for body text
#744496 text on black 3.00:1 AA large text Lc -18.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FA

    oklch(97.1% 0.009 308.4)

  2. Step 100

    100

    #EDE7F4

    oklch(93.6% 0.018 306.7)

  3. Step 200

    200

    #E0D3EC

    oklch(88.5% 0.037 308.8)

  4. Step 300

    300

    #CDB6E1

    oklch(81% 0.064 309.1)

  5. Step 400

    400

    #B48ED2

    oklch(70.7% 0.105 309.4)

  6. Step 500

    500

    #A171C6

    oklch(63.1% 0.133 309.1)

  7. Step 600

    600

    #8C58B2

    oklch(55.6% 0.143 309.1)

  8. Step 700

    700 (this color)

    #744496

    oklch(48% 0.135 309.2)

  9. Step 800

    800

    #613B7C

    oklch(42.7% 0.111 309.5)

  10. Step 900

    900

    #4F3364

    oklch(37.7% 0.087 309.2)

  11. Step 950

    950

    #2E1E3B

    oklch(26.9% 0.056 308.5)

Export this scale for Tailwind in the Tailwind colors tool

#744496 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2C57990.110
Deuteranopia (no green cones)#3B5A940.100
Tritanopia (no blue cones)#6F52660.095
Achromatopsia (no color)#5959590.136

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #744496

    #744496

    oklch(48% 0.135 309.2)

  • #466B00

    #466B00

    oklch(48.1% 0.128 129.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #744496

    #744496

    oklch(48% 0.135 309.2)

  • #5051A7

    #5051A7

    oklch(47.9% 0.135 279.5)

  • #8C3A76

    #8C3A76

    oklch(48% 0.134 339.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #744496

    #744496

    oklch(48% 0.135 309.2)

  • #6C5E00

    #6C5E00

    oklch(48.1% 0.1 99.1)

  • #007047

    #007047

    oklch(48.1% 0.11 159.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #744496

    #744496

    oklch(48% 0.135 309.2)

  • #835100

    #835100

    oklch(48.1% 0.105 69.2)

  • #006C67

    #006C67

    oklch(47.9% 0.083 189.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #744496

    #744496

    oklch(48% 0.135 309.2)

  • #9A3C19

    #9A3C19

    oklch(48.1% 0.134 39.3)

  • #466B00

    #466B00

    oklch(48.1% 0.128 129.4)

  • #00697F

    #00697F

    oklch(48.1% 0.087 218.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744496, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #744496 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.