#744491
Closest named color: Light Eggplant (#894585). oklch(47.7% 0.129 311.2), rgb(116, 68, 145).
Aa
White text reads best on this color (7.05:1).
About this color
#744491 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.129 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.046 away. White text reads best on it, at 7.05:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.129) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.97:1 |
| White text | 7.05:1 |
Values
| HEX | #744491 |
| RGB | rgb(116, 68, 145) |
| HSL | hsl(277, 36%, 42%) |
| OKLCH | oklch(47.7% 0.129 311.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744491 | 7.05:1 | AAA | Lc -89.1 | Fine for body text |
| Black text on #744491 | 2.97:1 | Fails | Lc 19.9 | Dividers and decoration only |
| #744491 text on white | 7.05:1 | AAA | Lc 84.1 | Fine for body text |
| #744491 text on black | 2.97:1 | Fails | Lc -17.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE7F3
oklch(93.7% 0.018 311.6)
-
Step 200
200
#E1D3EA
oklch(88.5% 0.035 312.4)
-
Step 300
300
#CEB6DF
oklch(81% 0.062 311.2)
-
Step 400
400
#B58FCE
oklch(70.8% 0.099 311.4)
-
Step 500
500
#A272C1
oklch(63.1% 0.126 311.1)
-
Step 600
600
#8D58AE
oklch(55.5% 0.139 311.1)
-
Step 700
700 (this color)
#744491
oklch(47.7% 0.129 311.2)
-
Step 800
800
#623C79
oklch(42.8% 0.106 311.4)
-
Step 900
900
#503362
oklch(37.7% 0.085 311.4)
-
Step 950
950
#2F1E39
oklch(26.9% 0.053 312.1)
#744491 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #305694 | 0.107 |
| Deuteranopia (no green cones) | #3F5A8F | 0.097 |
| Tritanopia (no blue cones) | #715164 | 0.089 |
| Achromatopsia (no color) | #595959 | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744491
#744491
oklch(47.7% 0.129 311.2)
- #416A05
#416A05
oklch(47.6% 0.128 131.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744491, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.046
- Rebecca Purple #663399 ΔE 0.052
- Muted Purple #805B87 ΔE 0.071
- Twilight #4E518B ΔE 0.071
- Warm Purple #952E8F ΔE 0.071
- Dull Purple #84597E ΔE 0.077
- Dusk #4E5481 ΔE 0.081
- Dusty Purple #825F87 ΔE 0.083
Use #744491 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.