#744470
Closest named color: Light Eggplant (#894585). oklch(46% 0.091 330), rgb(116, 68, 112).
Aa
White text reads best on this color (7.49:1).
About this color
#744470 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.091 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.052 away. White text reads best on it, at 7.49:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.091) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.80:1 |
| White text | 7.49:1 |
Values
| HEX | #744470 |
| RGB | rgb(116, 68, 112) |
| HSL | hsl(305, 26%, 36%) |
| OKLCH | oklch(46% 0.091 330) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744470 | 7.49:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #744470 | 2.80:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #744470 text on white | 7.49:1 | AAA | Lc 85.8 | Fine for body text |
| #744470 text on black | 2.80:1 | Fails | Lc -16.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7EE
oklch(93.6% 0.013 329.6)
-
Step 200
200
#E3D4E1
oklch(88.6% 0.024 330)
-
Step 300
300
#D2B7CE
oklch(80.9% 0.044 330.9)
-
Step 400
400
#BA91B6
oklch(70.7% 0.071 329.6)
-
Step 500
500
#A875A3
oklch(63% 0.09 330)
-
Step 600
600
#935D8F
oklch(55.5% 0.099 329.4)
-
Step 700
700 (this color)
#744470
oklch(46% 0.091 330)
-
Step 800
800
#663F63
oklch(42.7% 0.076 329.5)
-
Step 900
900
#533650
oklch(37.7% 0.058 330.3)
-
Step 950
950
#31202F
oklch(27.1% 0.037 330.6)
#744470 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #425172 | 0.088 |
| Deuteranopia (no green cones) | #4E576E | 0.080 |
| Tritanopia (no blue cones) | #774855 | 0.050 |
| Achromatopsia (no color) | #555555 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744470
#744470
oklch(46% 0.091 330)
- #2D663C
#2D663C
oklch(46% 0.091 150.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744470, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.052
- Dark Mauve #874C62 ΔE 0.053
- Brownish Purple #76424E ΔE 0.055
- Dull Purple #84597E ΔE 0.065
- Muted Purple #805B87 ΔE 0.069
- Dusty Grape #545775 ΔE 0.071
- Dusk #4E5481 ΔE 0.075
- Dusky Purple #895B7B ΔE 0.075
Use #744470 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.